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Colors used by the Enchanted Mountains brand.

EM Blue

Name

em-color-swatch-blue-2024.jpg

EM Green

Name

em-color-swatch-green-2024.jpg

EM Color Palette

Green

CMYK: 93,0,100,0
RGB: 0,170,79
HEX: #00AA4F

Light Green

CMYK: 50,0,100,0
RGB: 141,198, 63
HEX: #8DC63F

Dark Green

CMYK: 90,30,95,30
RGB: 0,104,56
HEX: #006838

Bright Blue

CMYK: 70,15,0,0
RGB: 39,170,225
HEX: #27AAE1

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

x

Pillars

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Brand Truth

x

Adjectives

• Natural
• Enchanted
• Mystical

Promise

x

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Cattaraugus County's Tourism Promotion Grant Program, also known as the Bed Tax Grant Program, accepts funding applications, that support and encourage tourism promotion in Cattaraugus County, New York (the Enchanted Mountains).

Funding Source

The program's funding source is the County's share of taxes collected from overnight stays, bed taxes, within the County. This funding source is split into the following two groups:

Group A

Several Chambers of Commerce with full-time staff.

Group B

Business associations, non-profit organizations, events, festivals, chambers of commerce without full-time staff and other tourism-associated activities.

Program Contact

This grant is managed by Tourism in the Cattaraugus County Department of Economic Development, Planning & Tourism (Catt. County EDPT).