Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" ethos and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization

Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences

This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.

Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos

Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.

Pillars

Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.

Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.

Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways

Brand Truth

The undeniable, foundational reality of our region is that it makes the brand promise credible.

Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.

Adjectives

• Natural
• Enchanted
• Mystical

Promise

To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.

Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers