Bed Tax Grant Online Advertising
What does the Bed Tax Grant cover on Online Advertising?
Online Advertising types that are covered:
- Clicks to Website
- Ad Impressions
- Facebook/Instagram Digital Ads
- Facebook Website Conversions
- Facebook Page Post Engagement/Boosts FKA Promoted Posts
- Facebook Page Likes
- Facebook / Instagram Video Views
- Other online advertising
Get Organized
These elements will help you plan your campaign.
- What message(s) do you want to spread?
- What is the most important thing you want to share?
- Please be sure to gather images and/or videos that you'd like to use.
- What action(s) do you want visitors to take?
Base Requirements
EM in Content
Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.
Example:
Rock City Park is in the Enchanted Mountains of New York State.
See Referencing the Enchanted Mountains.
Logo on the page
Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.
The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.
Approval
Tourism must review of the landing page prior to the campaign's start date.
Placing Ads
You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.
Billing
We place the advertisement when it has been reviewed and approved.
Mentioned in "About"
About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.
Requirements
Just like other online advertising you have to have EM info on your landing page.
