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What does it mean when a location/place is inactive?

When a location is deemed as 'inactive', the location may be inaccessible to the public.

Example A

A place of business may be inactive as we were informed that the business is closed until further notice.

Example B

A location may have had an access road washed away or it is under construction or deemed as dangerous to the public.

What does the Bed Tax Grant cover on Online Advertising?

Online Advertising types that are covered:

• Clicks to Website
• Ad Impressions
• Facebook/Instagram Digital Ads
• Facebook Website Conversions
• Facebook Page Post Engagement/Boosts FKA Promoted Posts
• Facebook Page Likes
• Facebook / Instagram Video Views
• Other online advertising

Get Organized 

These elements will help you plan your campaign.

• What message(s) do you want to spread?
• What is the most important thing you want to share?
• Please be sure to gather images and/or videos that you'd like to use.
• What action(s) do you want visitors to take?

Base Requirements

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Example:

Rock City Park is in the Enchanted Mountains of New York State.

See Referencing the Enchanted Mountains.

Logo on the page

Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.

The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.

Approval

Tourism must review of the landing page prior to the campaign's start date.

Placing Ads

You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.

Billing

We place the advertisement when it has been reviewed and approved.

Mentioned in "About"

About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.

Requirements

Just like other online advertising you have to have EM info on your landing page.

Colors used by the Enchanted Mountains brand.

EM Blue

Name

em-color-swatch-blue-2024.jpg

EM Green

Name

em-color-swatch-green-2024.jpg

EM Color Palette

Green

CMYK: 93,0,100,0
RGB: 0,170,79
HEX: #00AA4F

Light Green

CMYK: 50,0,100,0
RGB: 141,198, 63
HEX: #8DC63F

Dark Green

CMYK: 90,30,95,30
RGB: 0,104,56
HEX: #006838

Bright Blue

CMYK: 70,15,0,0
RGB: 39,170,225
HEX: #27AAE1