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Demo Day at Holiday Valley

Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
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Demo Day at Holiday Valley 2023

Demo Day at Holiday Valley

Today is the day to try before you buy! Free demos from many ski and snowboard reps, featuring Ellicottville's awesome specialty ski and snowboard shops. Check it out, slopeside of the Holiday Valley Lodge. Credit card required for deposit and parent signature if under 18.

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Mother's Day Wine Train

NYLE Train
Celebrate Mother's Day with some wine on a train ride aboard the NYLE Railroad.
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Mother's Day Wine Train

NYLE Train
Celebrate Mother's Day with some wine on a train ride aboard the NYLE Railroad.
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Float the Allegheny

Friends floating the Allegheny River in Olean area
Float the Allegheny River in a non-timed regatta with music, food and more!
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WNY Pro Pulling Series

Truck Pulls- From Cattaraugus County Fair
WNY Pro Pulling Series in the grandstands at the Cattaraugus County Fair
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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

10th Annual - "Cruising Against Cancer" Car & Craft Show

Car Show

Mark your calendars for Sunday, May 18th from noon to 4 pm for the 10th Annual Cruising Against Cancer Car and Craft Show located at the Cattaraugus County Fairgrounds! All proceeds will benefit the Roswell Park Alliance Foundation. 

This event is rain or shine, in the event of inclement weather, they will move under the barns. 

For more information, contact:

  • Car Show: Ted Nichols (716-969-3690) or Denny Koch (716-640-0014)
  • Craft Show: Sherry Charlesworth (716-244-2344)

Come out and support a great cause! 

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Saturday with Santa at Allegany State Park - 2024

Christmas at ASP

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 7th for a fun, festive, family event- Saturday with Santa!

In this, the season of giving, we are asking event participants to bring non-perishable food items and/or an unwrapped toy to be donated to a local food pantry and Toys for Tots. This is sure to be a great day! Don't miss out! 

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Monster Truck Rally

Monster Truck Rally at the Cattaraugus County Fair
Come watch the monster trucks in the Grandstands at the Cattaraugus County Fair
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Referencing the Enchanted Mountains

Mention and link to the Enchanted Mountains

We love it when you mention the Enchanted Mountains!

Website Recommendations

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Examples:

Rock City Park Example

Little Rock City

A view of an area at Little Rock City State Forest.
A local landmark of geologic interest which is located in Rock City State Forest and is accessible in the spring, summer, and fall by vehicle, and during the winter by snowmobile.

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

The Most Wonderful Time of the Year

Santa waving during parade in Randolph

It’s time to get into the Christmas Spirit! The Enchanted Mountains has many fun events that are perfect for friends and family of all ages, which start the day after Thanksgiving. Start planning your trip!

November 25th

Christmas in Ellicottville

Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
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Insect Exploration Day

Spider at Pfeiffer Nature Center
Get Ready to Crawl into the Fascinating World of Insects!
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First Day Bike Ride at Allegany State Park 2024

Fat Bikes along trail in Allegany State Park

Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.

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