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Allegheny River Valley Trail

Bicyclist and walkers on the Allegheny River Valley Trail
The beautiful Allegheny River Valley Trail gives the people who live and work in this regional center a place to walk, jog or ride a bicycle.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

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Values

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Pillars

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Brand Truth

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Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains

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Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Demo Day at Holiday Valley

Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
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Ellicottville Fall Festival

Aerial view looking West from the East side of Ellicottville during Ellicottville's Fall Festival (2018)
Explore the arts and crafts, seasonal food, beverages and the ski resorts in this ski town during an Autumn weekend

College Daze at Holiday Valley

Skiiers at Holiday Valley

Spend winter break at Holiday Valley with this special lodge and lift package designed for college students. Cost is just $242.48 per person for quad occupancy at the slopeside Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more. First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket. College Season Passholders can deduct $100 from their package price. 

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Salamanca-Seneca Falling Leaves Festival

Falling Leaves Festival in Salamanca
Join for the Annual Salamanca-Seneca Falling Leaves Festival with events happening all weekend long!
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Snowshoe Hikes at ASP

Snowshoes
See a winter sunset and more during a snowshoe hike on Tuesdays at Allegany State Park!
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Spring Openings 2024

Boys on a rock at Rock City Park

Enjoy the fresh air and wide open spaces that the Enchanted Mountains has to offer with these spring openings!

Hike the trails at Griffis Sculpture Park, that's located on 450 acres, to discover 250+ steel sculp

Little Rock City

A view of an area at Little Rock City State Forest.
A local landmark of geologic interest which is located in Rock City State Forest and is accessible in the spring, summer, and fall by vehicle, and during the winter by snowmobile.