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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Welcome

We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.

Location

Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.

So Much Diversity this Weekend

Looking for something to do this weekend?(July 17-18, 2010) We know summer in Western New York is busy for everyone but if you are looking for something a little different this is the weekend of options!

Ellicottville Distillery Sunday Music Series

Live band at Ellicottville Distillery
Ellicottville Distillery's Sunday Series presents live music this summer!
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Salamanca-Seneca Falling Leaves Festival

Falling Leaves Festival in Salamanca
Join for the Annual Salamanca-Seneca Falling Leaves Festival with events happening all weekend long!
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Ellicottville Distillery Sunday Series

Barrel of liquor at the Ellicottville Distillery
Ellicottville Distillery's Sunday Series presents live music this summer!
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Summer Music Festival

Summer Music Fest at Holiday Valley
A three day music festival held at Holiday Valley and hosted by the Ellicottville Chamber of Commerce.
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The Reserve Presents: Summer Nights Festival!

Reserve

The Reserve in Great Valley will be hosting a Summer Nights Festival from 4pm - 7pm on the following Sundays:

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Ellicottville Gazebo Series

Summer music festival at Ellicottville Gazebo
Enjoy a live musical performance by some of the region's most talented artists in the village square in Ellicottville.
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Christmas Centerpiece Workshop w/ Swan Street Florist

EBC - Ellicottville

Join Swan Street Florist at Ellicottville Brewing Co, 28 Monroe St. Ellicottville on Thursday, December 19th, for a festive Christmas Centerpiece Workshop! Embrace the holiday spirit by creating your very own beautiful centerpiece to decorate your table this season. The skilled instructors from Swan Street Florist will be there to guide you through the process, providing all the materials needed to make a stunning arrangement.

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Autumn is Wonder-fall 2010

Autumn is Wonder-fall

Well, it is already Autumn in 2010 and we love the falling leaves. We've created the following routes to take you through different areas of Cattaraugus County.

This post is long-winded as it gives you some options for your trip into Cattaraugus County.

I Love New York Winters 2010

This list of activities to enjoy in the Winter was created in 2010.

Ahhh the holidays! Whether you are looking for relaxation or excitement with the holidays we'll have some activities below.

Ellicottville's 2023 Christmas Stroll

Christmas Stroll in Ellicottville

Celebrate the Holiday Season with a Living Nativity, complete with a camel, all in the Village. The Ellicottvilles Christmas Stroll was created in 1987 by a group of citizens who wanted to organize such an event in the village. After brainstorming over coffee, it was decided that they wanted a live nativity scene with children dressed as angels and shepherds, who walked around the village and met at the gazebo. There, the baby Jesus was presented and caroling presided.

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Christmas Stroll in Ellicottville

Christmas Stroll in Ellicottville

Celebrate the Holiday Season with a Living Nativity, complete with a camel, all in the Village. Ellicottville's A Christmas Stroll was created in 1987 by a group of citizens who wanted to organize such an event in the village. After brainstorming over coffee, it was decided that they wanted a live nativity scene with children dressed as angels and shepherds, who walked around the village and met at the gazebo. There, the baby Jesus was presented and caroling presided. The tradition has continued on for the past 37 years.

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The Ellicottville Turkey Trot

Girls participating in the Ellicottville Turkey Trot

Warrior Fitness & Wellness will be hosting The Ellicottville Turkey Trot! 

  • Run/walk for all fitness levels
  • Costumes encouraged
  • Food drive for local food banks

Pre-registration is $15

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Kenducky Derby Day at Ellicottville Distillery

Barrel at Ellicottville Distillery

Join Ellicottville Distillery on Saturday, May 3rd as they celebrate the Kentucky Derby! They'll be open at 12pm. View the Kentucky Derby live in their tasting room, featuring their own "KenDucky Derby" in their local creek, and live music with The Hick Ups from 3pm-6pm!

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Taste of Ellicottville

Taste of Ellicottville

Taste all of the different flavors that Ellicottville has to offer!

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Kenducky Derby Day at Ellicottville Distillery

Barrel at Ellicottville Distillery

Join Ellicottville Distillery on Saturday, May 4th as they celebrate the Kentucky Derby! They will be open at 12pm. View the Kentucky Derby live in their tasting room, featuring their own "KenDucky Derby" in the local creek, and live music with Porcelain Train from 3pm-6pm! Wear your favorite derby hat!

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