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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

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Values

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Pillars

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Brand Truth

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Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains

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Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

Ski / Snowboard at HoliMont

Skiers speeding downhill at HoliMont

You could go skiing or snowboarding at HoliMont' 56 slopes and trails with 100% snow making and fantastic grooming. While there are slopes for all abilities the ‘Mont is most known for it’s steep drops and epic views of Ellicottville, NY.

Chautauqua-Allegheny Tourism Region

Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.

Allegany County - Western NY Wilds

Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.

Myers Steak House & Inn

Myers Steakhouse
Myers is a truly unique and historical destination, located at 460 Wildwood Avenue, on Route 219 in Salamanca, New York.

Demo Day at Holiday Valley

Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
Dates
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The Lincoln Boutique Motel

Inside a room at The Lincoln Boutique Motel
The "Original" Telemark Motel has been reimagined and reopened under new ownership: The Lincoln Boutique Motel.

Spring Openings 2024

Boys on a rock at Rock City Park

Enjoy the fresh air and wide open spaces that the Enchanted Mountains has to offer with these spring openings!

Hike the trails at Griffis Sculpture Park, that's located on 450 acres, to discover 250+ steel sculp

Saddle Pond Party

Saddle Pond at Holimont
Festival atmosphere with activities!
Dates
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Ellicottville

Sidewalk view in Ellicottville, NY (2016)

Ellicottville was named in honor of Joseph Ellicott, an agent of the Holland Land Company, was formed from Ischua in 1820.  A portion of Ashford and East Otto were taken in 1824, and 1858 respectively.

HoliTrot Fall Fest Trail Run

HoliTrot logo featuring a running turkey

Join in for the HoliTrot Fall Festival Trail Run! 

Get ready to lace up your running shoes and celebrate the vibrant autumn season at HoliMont! You're invited to the exciting HoliTrot Fall Festival Trail Run, featuring a Kids Race and a scenic 5k trail run through our beautiful trails.

Schedule:

  • 10:00 AM - Kids Race
  • Immediately Following Kids Race - 5k Trail Run

Race Highlights:

Dates
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