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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Boardroom Banked Slalom 2024

Snowboarder at Holiday Valley Resort

If you love snowboarding, this is the event for you. Great for spectating! Vendor Village and cookout on the Champagne Sundeck at the Yodeler Lodge. 

Discounted lift tickets for competitors and lodging are available. Assumption of risk form must be signed by a parent if competitor is under 18. 

Photo credit: Holiday Valley Resort

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Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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Demo Day at Holiday Valley 2023

Demo Day at Holiday Valley

Today is the day to try before you buy! Free demos from many ski and snowboard reps, featuring Ellicottville's awesome specialty ski and snowboard shops. Check it out, slopeside of the Holiday Valley Lodge. Credit card required for deposit and parent signature if under 18.

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2nd Annual "Ski 4 a Cure"

Skiier at HoliMont
Visit HoliMont and Ski for a Cure to help raise money for Roswell Park Cancer Institute.
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Shamrock Found Farm

Shamrock Found Farm and Stable Logo
Shamrock Found Farm & Stable was founded after the aspiration of a dream and the need to have a local horse farm where youth and adults can both enjoy the comforts and friendship of horses.

Salamanca Rail Museum

Outside the Salamanca Rail Museum
The Salamanca Rail Museum is a fully restored passenger depot constructed in 1912 by the Buffalo, Rochester and Pittsburgh Railway.

Arrowhead Campground

Arrowhead Campground sign
One of the oldest campgrounds in New York State, as well as a Third Generation Family-owned Campground.

Mud, Sweat n' Gears

Shopper looking for new skis at Mud Sweat & Gears in Ellicottville
Full service, well stocked ski and snowboard shop featuring top notch equipment, apparel and accessories. 

Olean's Santa Claus Lane Parade 2023

Santa Claus Lane Parade in Olean

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.

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Buffalo Country Store

Handmade items for sale at Buffalo Country Store in Cattaraugus, NY.
Buffalo Country Store provides a space for local artisans to exhibit and sell their products

Holiday Valley's Your Turn Women's Ski Clinic

Your Turn Women's Ski Clinic at Holiday Valley Resort

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis.  Women's ski demos are included.

Registration is limited.

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