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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

Otto

Otto is a town in Cattaraugus County, New York.   The name comes from Jacob S. Otto, an agent of the Holland Land Company.

Location

The Town of Otto lies on the northern border of the county.

HoliMont

Group riding up the chairlift at HoliMont
North America's largest private ski area devoted to family skiing, mountain biking, and outdoor adventures.

Nannen Arboretum

Walking around Nannen Arboretum
A non-profit, volunteered based organization dedicated to providing home garden and natural resource education, test plots for research, and an opportunity for nature appreciation and leisure.

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

New Gear's Eve Bike Ride Allegany State Park

Man enjoying a ride on a fat bike in winter at Allegany State Park

New Gear’s Eve Bike Ride begins at Camp Allegany on December 31 2024 at 6:00 p.m., with the ride starting at 6:30 p.m. Grab your bike and some friends to join Allegany staff and other fat bike enthusiasts for the last ride of the year. Bring lights, wear warm and reflective gear and a helmet. Participants may be split into different paced groups, if necessary. No one will be left behind. There will be a social to follow the ride in the Rec Hall at Camp Allegany. Bring your own snacks.

Dates
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First Day Hike at Allegany State Park

First Day Hike At Allegany State Park

Discover the history of Allegany State Park- January 1, 2024. New York's State Parks and Historic Sites celebrates our Centennial in 2024, commemorating the 100th anniversary of the founding of our parks and sites system. Help us kick off this yearlong celebration and get your New Year off to a great start with a hike in Allegany State Park along the newly finished Quaker Run Area Multi-Use Trail.

Dates
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Perrysburg

Perrysburg is a town and a village in Cattaraugus County, New York. The Town and Village were named after Commodore Oliver Hazard Perry.

Terms of Use and Privacy Policy

Welcome to the Official Enchanted Mountains Web site. Cattaraugus County has created this privacy statement in order to demonstrate our firm commitment to privacy for our web site users. Other web sites operated by state and county agencies have different policies. We suggest that you read the privacy policies for each web site that you visit, and any external site that you visit through a link appearing at this site. The privacy statement may change at any time.

Dayton

The Town of Dayton is on the western border of the Enchanted Mountains of Cattaraugus County.  The Village of South Dayton is located within the town.

Allegany American Legion

Outside view of American Legion
Allegany American Legion, Post #892, offers an Inside Hall as well as an Outdoor Pavillion. Available to non-members as well.

Ischua

Ischua (pronounced ISH-way) is a town in Cattaraugus County, New York. The Town of Ischua is on the eastern border of the county, north of Olean, New York.

Microtel Inn and Suites

Microtel Inn & Suites in Allegany
A quality hotel offering comfortable, discount hotel accommodations in New York's Southern Tier area.

Groups

Let us help you plan your groups visit to the Enchanted Mountains!