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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Groups
Rosebud Estates
Free Fishing Day in NY!
The NYS Dept of Environmental Conservation is hosting a FREE fishing day on November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in your life to show them the value of patience, the anticipation of the bite and the exhilaration of the catch!
HoliMont's Contractor's Day
HoliMont Contractor’s Day is an event filled with many fun activities that take place on and off the slopes. This year’s activities include the 36th annual Dave Pitkin Memorial Ski Race, dedicated to him to commemorate his enduring spirit, his contributions to the HoliMont Racing Club, and his part in creating the racing hill, Our infamous Bombardier Ball Drop, Lunch provided by Dina’s at the Mont, A vendor market, and an Apres Ski Party. This event is sponsored by many local businesses and helps us celebrate and support our local community. Join us for our favorite day of the year!
Ischua
Ischua (pronounced ISH-way) is a town in Cattaraugus County, New York. The Town of Ischua is on the eastern border of the county, north of Olean, New York.
Ellicottville 5K Turkey Trot
Warrior Fitness & Wellness will be hosting The Ellicottville Turkey Trot! Start your turkey day with your community at the Ellicottville Turkey Trot!
Each year this event gets bigger, better, and more fun… and this year will be no exception. Get ready for:
- A 5K run/walk through beautiful Ellicottville
- Drinks, snacks, good vibes, and post-run laughs
- Community, family, and fitness — Warrior style
Michael Kent at Ray Evans
Michael was named Entertainer of the Year in Campus Activities Magazine and Magician of the Year by The Association for the Promotion of Campus Activities (APCA). Cleveland.com has listed Michael as one of Ohio's top 30 "Famously Funny" comedians along with Drew Carey, Dave Chappelle and Bob Hope. He was featured on the season premiere of the hit television show "Penn & Teller: Fool Us!"