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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Perrysburg

Perrysburg is a town and a village in Cattaraugus County, New York. The Town and Village were named after Commodore Oliver Hazard Perry.

Cattaraugus County Sportsmen's Rendezvous 2024

Hunter on a foggy morning
Sportsman Show featuring conservation displays, archery, black powder, trapping, fishing and more.
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Weekend Chairlift Rides at Holiday Valley

Chairlift Rides at Holiday Valley Resort
Summer & Fall Chairlift Rides up the mountain!
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WILMA Woolly Bear Weekend

Reading of the Woolly Bears at WILMA

Join us for the 13th annual W.I.L.M.A. (We Invite Local Manufacturers & Artisans) event, happening at the Cattaraugus County Fairgrounds on October 18th and 19th, 2025.

What is WILMA Woolly Bear Weekend?

It's not your average craft show! All vendors at this event are local business owners, manufacturers, artisans, or crafters from Cattaraugus County.

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WILMA Woolly Bear Weekend

Reading of the Woolly Bears at WILMA

Join us for the 12th annual W.I.L.M.A. (We Invite Local Manufacturers & Artisans) event, happening at the Cattaraugus County Fairgrounds on October 19th and 20th, 2024.

What is WILMA Woolly Bear Weekend?

It's not your average craft show! All vendors at this event are local business owners, manufacturers, artisans, or crafters from Cattaraugus County.

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Little Valley Riders Club Trails

Trails:

All levels, from beginner to advanced trail riders.

Footing:

Varies from easy to moderate to rocky.

Markings:

There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.

Camping:

24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.

Parking:

Large area available for all types of parking.

Family Bike Ride at Allegany State Park 2023

Fat biker along Allegany State Park trails

Want to work off some of the turkey or treats; or just spend some time outdoors with other biking families? Join us as we take an evening ride along the Red House Bike Path. Meet at Camp Allegany at 6:15 pm with the ride starting at 6:30 pm. All children must be accompanied by an adult and wear a helmet.  You do not have to have a fat bike for this ride, but you will need a headlamp or a bike light. Please, no balance bikes, or bikes with training wheels.

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Vickie & Nickie's Holiday Sleigh Ride

Vickie/Nickie

Laugh for the holidays with 'Vickie & Nikie's Holiday Sleigh Ride'

During this celebration of the holiday season, Minnesota style, the duo entertains with sidesplitting interpretations of favorite holiday songs and pop tunes, wacky originals, fun family stories, social commentary, improvisation and audience participation.

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Allegheny River Valley Trail

Bicyclist and walkers on the Allegheny River Valley Trail
The beautiful Allegheny River Valley Trail gives the people who live and work in this regional center a place to walk, jog or ride a bicycle.