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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
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Photography
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Typography
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Color
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Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Summer Music Festival
![Summer Music Fest at Holiday Valley](/sites/default/files/styles/large/public/events/2024/SF%20STAGE%20AND%20AREA.jpg?itok=NDuLNpZc)
Largest NY State Park
The Largest New York State Park is Allegany State Park which is the 3rd largest in the United States of America with 65,000 acres (97 square miles) and many miles of trails. Allegany State Park has over 35 miles of Cross Country skiing trails, 18 hiking trails and 5.6 miles of paved multi-use trails (horseback riding, snowmobiling and more) around Red House Lake area. 3 campground areas with over 375 cabins.
Franklinville
The Town of Franklinville is an interior town, located in the northeast quadrant of the county.
Arboretum on The Blue Hill
Basilica of St. Mary of the Angels Free Tour
![Inside view of the Basilica of St. Mary's of the Angels](/sites/default/files/styles/large/public/events/2023/basilica_of_st._mary_of_the_angels.jpg?itok=1ZHfPSmn)
Basilica of St. Mary of the Angels Free Tours available on the 2nd, 3rd, 4th and 5th Fridays of the month. No reservations necessary. Come and discover the beauty of the southern tier's Basilica of St. Mary of the Angels in Olean, NY. The 33 Munich-style windows are some of the finest domestically-produced windows in the nation. Pope Frances designated the church as a Minor Basilica on February 14, 2017 for its exquisite art, architecture and history. Group tours are also available by calling 716 372 4841.