Search
Contact
Cattaraugus Rodeo- Bulls & Barrels

Modified Truck Pull at the Cattaraugus County Fair

Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
x
Pillars
x
Brand Truth
x
Adjectives
- Natural
- Enchanted
- Mystical
Promise
x
Brand Story
x
Core Elements
x
Logos
View the Logos of the Enchanted Mountains
Tone of Voice
x
Photography
x
Typography
Fonts for the Enchanted Mountains
x
Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
New Gear's Eve Bike Ride Allegany State Park

New Gear’s Eve Bike Ride begins at Camp Allegany on December 31 2024 at 6:00 p.m., with the ride starting at 6:30 p.m. Grab your bike and some friends to join Allegany staff and other fat bike enthusiasts for the last ride of the year. Bring lights, wear warm and reflective gear and a helmet. Participants may be split into different paced groups, if necessary. No one will be left behind. There will be a social to follow the ride in the Rec Hall at Camp Allegany. Bring your own snacks.
Olean's Santa Claus Lane Parade 2023

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.
Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.
Christmas Stroll in Ellicottville

Celebrate the Holiday Season with a Living Nativity, complete with a camel, all in the Village. The Ellicottville A Christmas Stroll was created in 1987 by a group of citizens who wanted to organize such an event in the village. After brainstorming over coffee, it was decided that they wanted a live nativity scene with children dressed as angels and shepherds, who walked around the village and met at the gazebo. There, the baby Jesus was presented and caroling presided. The tradition has continued on for the past 36 years.
Ellicottville
Ellicottville was named in honor of Joseph Ellicott, an agent of the Holland Land Company, was formed from Ischua in 1820. A portion of Ashford and East Otto were taken in 1824, and 1858 respectively.
WNY Pro Pulling Series

Monster Truck Rally

Wreath Making at Nannen Arboretum

Join Nannen Arboretum members to create a fresh evergreen wreath at the Ellicottville Town Center at 28 Parkside Drive, Ellicottville, N.Y. at 6:30 pm on Wednesday, November 29, 2023.
Olean's Santa Claus Lane Parade 2025

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.