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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
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Photography
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Typography
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Color
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Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Avoid the Winter Blues
You may think that the winter in the Enchanted Mountains is only for skiiers and snowboarders, but it's not! Check out the variety of events happening for you to enjoy without skis or a snowboard.
Scotty McCreery at Seneca Allegany Casino
![Scotty McCreery, Photo Credit- Jeff Ray](/sites/default/files/styles/large/public/events/2024/_SM_Credit%20Jeff%20Ray.jpg?itok=U5uAHboR)
After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.
Totality Bash at Holiday Valley Resort
Paddling Events for Spring and Early Summer 2024
![A photo of some kayakers on the Tunungwant Creek during the 2021 Tame the Tuna Regatta](/sites/default/files/styles/large/public/2024-04/20210814_152648.jpg?itok=BCcwhUAk)
66th Allegany Nature Pilgrimage
![Bird banding at Allegany Nature Pilgrimage](/sites/default/files/styles/large/public/events/2024/cedar%20waxwing%20banding.jpg?itok=adhCS7cx)
Juneteenth Celebration 2024
![Juneteenth Celebration 2019](/sites/default/files/styles/large/public/events/2024/image.jpg?itok=9Imqu4hR)
Christmas in Allegany 2023
![Santa and Mrs. Claus in Allegany](/sites/default/files/styles/large/public/events/2023/Christmas%20in%20Allegany%202013%20web.jpg?itok=eSaECeQN)
It's Christmas In Allegany Santa House season!
Visit with Santa and Mrs. Claus at their house in Allegany.
Village of Knives Celebration
![photo from American Cutlery Museum](/sites/default/files/styles/large/public/events/2024/american-cutlery-museum-IMG_0002.jpg?itok=sN_rjsD2)
HoliMont's Contractor's Day
![Skiier at HoliMont](/sites/default/files/styles/large/public/events/2024/holimont-ski-012713_0037-1200.jpg?itok=dA51FeGE)
HoliMont Contractor’s Day is an event filled with many fun activities that take place on and off the slopes. This year’s activities include the 36th annual Dave Pitkin Memorial Ski Race, dedicated to him to commemorate his enduring spirit, his contributions to the HoliMont Racing Club, and his part in creating the racing hill, Our infamous Bombardier Ball Drop, Lunch provided by Dina’s at the Mont, A vendor market, and an Apres Ski Party. This event is sponsored by many local businesses and helps us celebrate and support our local community. Join us for our favorite day of the year!