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End-of-Summer Adventures in the Enchanted Mountains

Kayaker on Quaker Lake

As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors.​ Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" ethos and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization

Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences

This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.

Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos

Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.

Pillars

Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.

Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.

Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways

Brand Truth

The undeniable, foundational reality of our region is that it makes the brand promise credible.

Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.

Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.

Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Little Valley Riders Club Trails

Trails:

All levels, from beginner to advanced trail riders.

Footing:

Varies from easy to moderate to rocky.

Markings:

There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.

Camping:

24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.

Parking:

Large area available for all types of parking.

Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.

Allegany State Park Equestrian Trails

Horse trail kiosk at Allegany State Park

Trails:

Allegany State Park has set aside 55 miles of trails spread out on 65,000 acres, specifically for summertime equestrian use. The horse trails are on a series of interconnecting loop trails that utilize gravel park roads, abandoned town roads and abandoned railroad rights-of-way. You will ride on hillside, rolling and level trails.

Footing:

Good footing for horses throughout woodland settings.

Markings:

There is an informative free horse trail map that can be obtained in the park rental offices.

Nature Lovers

Activities and events for lovers of nature.

Total Solar Eclipse

Total Solar Eclipse

Have you made plans for the Total Solar Eclipse yet? If not, you better because IT’S A BIG DEAL!

Come view this once in a lifetime opportunity in the Enchanted Mountains, away from the city lights.

Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

Indian Park

Indian Park of the Seneca Nation of Indians
A nice little park to view or enjoy the Allegheny River.

Night Lights at Griffis Sculpture Park

Night Lights at Griffis Sculpture Park
Experience Night Lights at Griffis Sculpture Park!
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Katy's Cafe

Wild Turkey Panini at Katy's cafe
Come chill at Katy's Cafe and start your day off right with a hot fresh cup of coffee, a variety of expresso drinks, or one of their homemade baked goods.