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Juneteenth Celebration 2024
Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
x
Brand Story
x
Core Elements
x
Logomark
Variants
Lockups
Tone of Voice
x
Photography
x
Typography
x
Color
x
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
The Most Wonderful Time of the Year
It’s time to get into the Christmas Spirit! The Enchanted Mountains has many fun events that are perfect for friends and family of all ages, which start the day after Thanksgiving. Start planning your trip!
November 25th
Christmas in Ellicottville