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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

x

Values

x

Pillars

x

Brand Truth

x

Promise

x

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains

x

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Boberg's Maple

Maple bucket on tree collecting sap
Come visit the Boberg's Maple sugarhouse and see maple sugaring in action.

Wildwood Bar & Grill

The bar inside Wildwood in Salamanca

Originally built in 1900, this remodeled bar and grill has the perfect family-friendly atmosphere where patrons can enjoy a variety of foods and watch games on big-screen TVs.

Snow Pine Village

Snow Pine Village
Conveniently located slopeside, these 1, 2 or 3 bedroom condos are a home away from home. 

Allegany Public Library

Allegany Public Library
Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.