Search
Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
x
Pillars
x
Brand Truth
x
Adjectives
- Natural
- Enchanted
- Mystical
Promise
x
Brand Story
x
Core Elements
x
Logos
View the Logos of the Enchanted Mountains
Tone of Voice
x
Photography
x
Typography
Fonts for the Enchanted Mountains
x
Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Mid-Winter Fun at Allegany State Park

Socialize with Us
Boo Bash

Mark your calendars for the Seven Mountains Media Boo Bash with “The Big Pig, 95.7” at Good Times of Olean on October 26th from 6:00pm to 10:00pm!
Put on your best costume and come out to support the Pink Pumpkin Project while enjoying incredible music from Nashville recording artist Ben Gallaher and Savannah Swatland. Here’s what’s in store:
Spooky Family Bike Ride

Get ready for a night of fun and frights at Allegany State Park’s Spooky Family Bike Ride! Here’s everything you need to know:
Event Details:
- Location: Red House Picnic Shelter
- Date: October 25, 2024
- Time: Starting at 5:30 PM
Schedule:
Saturday with Santa at Allegany State Park 2023

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 2nd for a fun, festive, family event- Saturday with Santa!
Coldspring Volunteer Fire Department
Raccoon Rally
