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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Swimming in Cattaraugus County
Randolph's Country Christmas 2023
Randolph’s Country Christmas is an annual event that takes place during the first full weekend of December. Starting off the day is Randolph Holiday Arts & Crafts Show.
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District on Saturday, December 2nd from 10am until 4pm. Browse the vendors along with a concession stand and bake sale.
Freedom Fest Otto, NY
Celebrate the United States' landmark 250th birthday at Freedom Fest 2026 in Otto, New York. Taking place on August 22, 2026, this vibrant community festival offers a full day of family-friendly entertainment, local food, and classic American traditions.
Pumpkin Carving Class with Eric Jones!
Get into the Halloween spirit at EBC Little Valley with an unforgettable night of pumpkin carving on Thursday, October 23 at 6:30pm led by Food Network Champion, Guinness World Record Holder, and Professional Pumpkin Carver Eric Jones!
Eric is one of WNY's top pumpkin artists, known for his incredible 3D creations and hundreds of jaw dropping sculptures across the region. Now's your chance to learn his tips and tricks and create your own masterpiece to show off this Halloween!
"Friends of Little Valley" presents Music in the Park & Cornhole Tournament!
Come down to Bicentennial Park on Erie St. in Little Valley Thursday, August 22nd for the final "Music in the Park" this summer hosted by Friends of Little Valley along with a cornhole tournament hosted by $lick $hooters Cornhole!
Music begins at 6pm, featuring the "Iron Eyes Experience", a local three piece group based out of Salamanca. The band is well known for their rock and blues style that can be heard echoing throughout the enchanted mountains of Cattaraugus County!
Discover Pumpkinville: Your Ultimate Fall Destination
As autumn breezes in and the leaves begin to paint the landscape in hues of gold and crimson, there's one destination that captures the essence of the season like no other: Pumpkinville.
Float the Allegheny
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.
Jingle Bell Jubilee
Lincoln Park will be transformed into a holiday haven as the Jingle Bell Jubilee returns on December 13 from 4 p.m. to 8:30 p.m., bringing the magic of a European-style holiday market to the heart of Downtown Olean. This festive event promises fun for the whole family with local artisan vendors, food, drinks, music, and special activities that will make attendees feel like they've stepped into a Hallmark movie.
Interactive Pumpkin Sculpting with Eric Jones at Pumpkinville
Come out to Pumpkinville to watch Eric Jones carve pumpkins!
Eric Jones is an Olean, NY native and celebrated sculptor and caricature artist! He has been featured on The Food Network's Halloween Wars, holds the 2023 Guinness World Record for carving the larges jack-o-lantern, and won Season 3 of The Food Network's Outrageous Pumpkins!
Jingle Bell Jubilee
Lincoln Park will be transformed into a holiday haven as the Jingle Bell Jubilee returns on December 13 from 4 p.m. to 8:30 p.m., bringing the magic of a European-style holiday market to the heart of Downtown Olean. This festive event promises fun for the whole family with local artisan vendors, food, drinks, music, and special activities that will make attendees feel like they've stepped into a Hallmark movie.
Sip & Carve Adult Pumpkin Carving Class with Eric Jones!
Come out to Pumpkinville on October 18th for an exclusive Pumpkin Carving class with the one and only, Eric Jones!
Eric Jones is an Olean, NY native and celebrated sculptor and caricature artist! He has been featured on The Food Network's Halloween Wars, holds the 2023 Guinness World Record for carving the larges jack-o-lantern, and won Season 3 of The Food Network's Outrageous Pumpkins!
Savage Road Bridge - Catt. Creek Public Stream Access
Gowanda's Music in the Park
Join the Gowanda Area Chamber of Commerce every Thursday in July at beautiful Chang Hu Park for FREE live music, food, snacks, 50/50 raffles, and fun for the whole community!
2026 Lineup-
7/2 – Bad Management
7/9 – Paul Zittel & Pure Country
7/16 – Smokin’ Dog
7/23 – Crash Cadillac
7/30 – Tennessee Whiskey
Bring your lawn chair and enjoy great music under the summer sky!
Food & drinks available with proceeds supporting future Chamber events.