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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Meteor Shower Paddle
Cattaraugus County Art Council Announces New Name in 2018!
The Cattaraugus County Arts Council is now officially the Tri-County Arts Council!
Taylor Shines: The Laser Spectacular
Seneca Allegany Resort & Casino: Annual Tree Lighting
Come celebrate the magic of the holiday season at the free, family-friendly Annual Holiday Tree lighting celebration at Seneca Allegany on Wednesday, December 3 from 4 to 7 p.m., featuring horse-drawn carriage rides from 4-7pm and a tree lighting at approximately 5:30 p.m.
Grand Funk Railroad at Seneca Allegany Casino
Get ready to rock with Grand Funk Railroad, the legendary band celebrating over 50 years of hard-hitting classic rock! Known for defying the sound of the 1970's with their hits, "We're An American Band", "The Loco-Motion", "Some Kind of Wonderful", and more. The band has charted 19 singles, eight Top 40 hits, and two Number One singles, selling more that 25 million records and performing to sold-out audiences all over!
Fireworks at Weeden Park
You're invited to Weeden Park in Randolph on July 6th for an exciting fireworks display presented by Randolph Peaches & Cream Crew & sponsors! The fireworks will begin at dusk.
Griffis Sculpture Park's Annual Summer Festival 2025
John Denver Tribute at Seneca Allegany Casino
Griffis Sculpture Park's Annual Summer Festival 2024
Barefoot In The Park
Fireworks at Weeden Park
You're invited to Weeden Park in Randolph on July 5th for an exciting fireworks display presented by Randolph Peaches & Cream Crew & sponsors! The fireworks will begin at dusk.
There will also be music by The Hanna's!
Scotty McCreery at Seneca Allegany Casino
After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.