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Holiday Valley's 2024 Penguin Paddle

Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Socialize with Us
Old Blue Bigelow Bridge
I Love My Park Day at Allegany State Park

Spring into Adventure 2023

It's spring in the Enchanted Mountains, which means... our days get longer, flowers are blooming, and the warmer weather allows us to spend more time enjoying the outdoors! Here's a list of ways you can be active and enjoy spring in the Enchanted Mountains.
Spring into Adventure 2024

It's spring in the Enchanted Mountains, which means... our days get longer, flowers are blooming, and the warmer weather allows us to spend more time enjoying the outdoors! Here's a list of ways you can be active and enjoy spring in the Enchanted Mountains.
Guide to Steelhead Fishing in Western NY
Streams in Western New York
Western New York has a number of streams that offer high duality lake-run steelhead fishing from November through March.
Model Trail Exhibit at the Salamanca Rail Museum

Visit the Salamanca Rail Museum on Saturday, November 16th from 10am - 4pm for the Model Train Exhibit. There will be basket raffles, railroad hat crafts, popcorn and hotdogs. Be sure to visit the museum gift shop and check out their coloring books and calendars.
Pat McGee Trail Map
Map of Bear Paw Snowshoe Trail at Allegany State Park
HoliMont's Contractor's Day

HoliMont Contractor’s Day is an event filled with many fun activities that take place on and off the slopes. This year’s activities include the 36th annual Dave Pitkin Memorial Ski Race, dedicated to him to commemorate his enduring spirit, his contributions to the HoliMont Racing Club, and his part in creating the racing hill, Our infamous Bombardier Ball Drop, Lunch provided by Dina’s at the Mont, A vendor market, and an Apres Ski Party. This event is sponsored by many local businesses and helps us celebrate and support our local community. Join us for our favorite day of the year!
Big and Rich Featuring Gretchen Wilson

Facts
Facts from around the Enchanted Mountains
WILMA Woolly Bear Weekend

Join us for the 12th annual W.I.L.M.A. (We Invite Local Manufacturers & Artisans) event, happening at the Cattaraugus County Fairgrounds on October 19th and 20th, 2024.
What is WILMA Woolly Bear Weekend?
It's not your average craft show! All vendors at this event are local business owners, manufacturers, artisans, or crafters from Cattaraugus County.
Rhinestone Cowgirls at Seneca Allegany Casino

Holiday Valley's 2025 Penguin Paddle
