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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Socialize with Us
Big and Rich Featuring Gretchen Wilson

Winter Art Crawl at The Onohsagwe:de' Cultural Center

Join the Onöhsagwë: de’ Cultural Center for a day of shopping. Native artists and craftspeople will be set up indoors, throughout the building. Free and open to the public. Museum admission is free for the day.
66th Allegany Nature Pilgrimage

Saturday with Santa at Allegany State Park - 2024

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 7th for a fun, festive, family event- Saturday with Santa!
In this, the season of giving, we are asking event participants to bring non-perishable food items and/or an unwrapped toy to be donated to a local food pantry and Toys for Tots. This is sure to be a great day! Don't miss out!
Warm Weather Fun!

The start of all of your Spring and Summer Fun is upon us!
Education in Nature

The Joy of Visiting a Sunflower Field: A Golden Experience

There's something inherently magical about standing amidst a sea of sunflowers.
Visiting a sunflower field is more than just a visual delight; it's an experience that engages all the senses and leaves you with lasting memories and The Songin Farm allows y
Guidelines for the 2024 Cattaraugus County Group B Tourism Promotion Grant Program
Back to School Day!

Come over to the Salamanca Rail Museum on Main St, August 31st from 12pm - 4pm for some end of summer fun!
There will be "old time" games, a hat craft, temporary tattoos, and a raffle basket including some Rail Museum Swag & gift shop goodies!
First Day Hike at ASP!

Date & Time: Wednesday, January 1, 2025, from 10:00 AM - 12:00 PM
Location: Allegany State Park - Red House Area (Allegany)
Event Details: