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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Socialize with Us
Where else may you want to socialize with the Enchanted Mountains
The Boardroom
WNY's premier snowboard shop.
Avoid the Winter Blues
Check out the events happening around the Enchanted Mountains in February!
Avoid the Winter Blues
You may think that the winter in the Enchanted Mountains is only for skiiers and snowboarders, but it's not! Check out the variety of events happening for you to enjoy without skis or a snowboard.
Ellicottville Fall Festival
Explore the arts and crafts, seasonal food, beverages and the ski resorts in this ski town during an Autumn weekend
Pat McGee Trail
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!
Dobbins Memorial State Forest
Explore 1,000 acres of natural beauty!
Back to School Day!
Come over to the Salamanca Rail Museum on Main St, August 31st from 12pm - 4pm for some end of summer fun!
There will be "old time" games, a hat craft, temporary tattoos, and a raffle basket including some Rail Museum Swag & gift shop goodies!
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Boardroom Banked Slalom 2024
If you love snowboarding, this is the event for you. Great for spectating! Vendor Village and cookout on the Champagne Sundeck at the Yodeler Lodge.
Discounted lift tickets for competitors and lodging are available. Assumption of risk form must be signed by a parent if competitor is under 18.
Photo credit: Holiday Valley Resort
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Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
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Mystic Water Resort
This is a GREAT place to reconnect with your family.
The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!
Ski / Snowboard at HoliMont
You could go skiing or snowboarding at HoliMont' 56 slopes and trails with 100% snow making and fantastic grooming. While there are slopes for all abilities the ‘Mont is most known for it’s steep drops and epic views of Ellicottville, NY.
The Joy of Visiting a Sunflower Field: A Golden Experience
There's something inherently magical about standing amidst a sea of sunflowers.
Visiting a sunflower field is more than just a visual delight; it's an experience that engages all the senses and leaves you with lasting memories and The Songin Farm allows y
Holiday Valley Tubing Company
Grab your friends and family and head over to the Holiday Valley Tubing Company.
Map of Bear Paw Snowshoe Trail at Allegany State Park
Trail map of the Bear Paw Snowshoe Trail at Allegany State Park
First Day Bike Ride at Allegany State Park 2024
Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.
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Ashford Historical Society Museum
The Ashford Historical Society Museum is full of memorabilia from the Ashford, West Valley and surrounding areas.
Leon Historical Society Museum
Museum full of Leon history.
Great View Cabins
Located near Allegany State Park, Great View Cabins are your ticket to enjoy the beautiful New York woods.
Tri-County Arts Council: Pet Painting Workshop
Join Jessica Borchert on November 19th from 5:00 PM to 7:00 PM for a vibrant workshop where you’ll use bright colors and a grid technique to create a stunning portrait of your pet. The class will use a 14" x 11" canvas. While we’d love to meet your pet in person, please bring a photo reference of your furry friend instead.
Cost:
$30 - Artisan Members & Above
$40 - Basic/Family Members & Non-Members
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2nd Annual Adult Prom (To Benefit Foster Care)
Join Foster Cattaraugus for an enchanting evening at the 2nd Annual Adult Prom hosted at Woodside Tavern on the Range on Saturday, August 9th at 6:00pm, benefiting foster care in Cattaraugus County. Don a mask and formal attire for a night of mystery and magic.
Cocktail Hour - 6-7pm, with the event to follow 7-11pm
Dinner - 8pm, provided by Toad's Butcher Shop
Photos - 6-7:45pm, available via donation from April Bojanowski Photography
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First NASCAR Points Champion from Northeast USA
The very first NASCAR points champion from the Northeast part of the USA, Bill Rexford, began his career at the Pennyroyal Race Track in Leon, NY.
Bill is NASCAR's youngest Cup Champion and the 1950 NASCAR points champion, which was the second year of the NASCAR Cup Series Championship.
While the Pennyroyal Race Track in Leon is back to being a field you can learn more about the history of the Pennyroyal Race Track on HistoricPath.com
View a gallery of photos about the Pennyroyal Race Track
Learn more about Bill Rexford on Wikipedia
Woodside Tavern on the Range
A restaurant with a farm to table operation.
U.S. Air Force Snocross National
Watch the snowmobiles race around the tracks at the Seneca Allegany Resort & Casino
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Visit with Santa at The Fannie Bartlett House 2024
Take a trip back in time with a Victorian Christmas at the Fannie Bartlett House in Olean.
Kids day at the Fannie Bartlett house is on December 7th from noon -3pm. Kids will have the opportunity to visit with Santa from 1pm -3pm.
This Queen Anne-style house was originally built in 1881 by George Foreman, and purchased in 1891 by Frank and Fannie Bartlett for $15,000, a hefty sum for that time, he said. The house features nine rooms decorated in turn-of-the-century Victoriana and seven fireplaces, each different in design and composition.
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Holiday Valley's Boardroom Banked
Grab your snowboard or just come out and watch the Boardroom Banked Slalom.
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