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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Sunset Movie Saturdays

artwork containing children watching movie outside

Sunset Movie Saturdays are back! 

Grab the whole crew and head to Jefferson Street Park in Salamanca to catch a favorite movie on the 33 foot screen. 

Here is the 2025 Lineup:

May 31st: MineCraft

June 7th: The Wild Robot

June 14th: Mufasa 2024

June 21st: Community Choice Night (Moana 2, Dog Man, Sonic 3)

June 28th: Snow White 2025

All movies will begin at dusk and are weather dependent. 

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Ellicottville Fall Festival

Aerial view looking West from the East side of Ellicottville during Ellicottville's Fall Festival (2018)
Explore the arts and crafts, seasonal food, beverages and the ski resorts in this ski town during an Autumn weekend

Avoid the Winter Blues

Hikers at Allegany State Park

You may think that the winter in the Enchanted Mountains is only for skiiers and snowboarders, but it's not! Check out the variety of events happening for you to enjoy without skis or a snowboard. 

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Back to School Day!

Salamanca Rail Museum, Side View

Come over to the Salamanca Rail Museum on Main St, August 31st from 12pm - 4pm for some end of summer fun! 

There will be "old time" games, a hat craft, temporary tattoos, and a raffle basket including some Rail Museum Swag & gift shop goodies! 

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Rusty Rooster Backyard Maker's Market

Rusty Rooster, interior

Rusty Rooster Farm & Vintage LLC , in Portville is hosting their 2nd Annual Barkyard Maker's Market on Saturday, July 26th from 10am - 4:00pm. 

The event features a ton of vendors, chicken bbq, Live music... and so much more. 

For more information and/or updates check out the event on Facebook.

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Rusty Rooster Backyard Maker's Market

Rusty Rooster, interior

Rusty Rooster Farm & Vintage LLC , in Portville is hosting their 3rd Annual Barkyard Maker's Market on Saturday, July 25th from 10am - 4:00pm. 

The event features a ton of vendors, chicken bbq, Live music... and so much more. 

For more information and/or updates check out the event on Facebook.

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Demo Day at Holiday Valley

Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
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Boardroom Banked Slalom 2024

Snowboarder at Holiday Valley Resort

If you love snowboarding, this is the event for you. Great for spectating! Vendor Village and cookout on the Champagne Sundeck at the Yodeler Lodge. 

Discounted lift tickets for competitors and lodging are available. Assumption of risk form must be signed by a parent if competitor is under 18. 

Photo credit: Holiday Valley Resort

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Demo Day at Holiday Valley

Demo Day at Holiday Valley
Get ready for a day of fun and discovery with FREE ski and snowboard demos from top brands!
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The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!

Ski / Snowboard at HoliMont

Skiers speeding downhill at HoliMont

You could go skiing or snowboarding at HoliMont' 56 slopes and trails with 100% snow making and fantastic grooming. While there are slopes for all abilities the ‘Mont is most known for it’s steep drops and epic views of Ellicottville, NY.

U.S. Air Force Snocross National

Snocross racing at Seneca Allegany Casino
Watch the snowmobiles race around the tracks at the Seneca Allegany Resort & Casino
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Victorian Christmas at The Olean Bartlett House 2024

Christmas decor in the Fannie Bartlett House

Take a trip back in time with a Victorian Christmas at the Fannie Bartlett House in Olean, the Friday after Thanksgiving. Watch the Santa Claus Lane Parade before or after touring this beautifully restored mansion built in 1881 with 15 rooms, including a third-floor ballroom.

The historic house will be adorned with Christmas decorations during its annual open house on Friday from 6-9pm. There will be refreshments and raffle baskets, proceeds to benefit the Bartlett House. 

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