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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Heritage Day

Heritage Day at the Onöhsagwë:de’ Cultural Center
Celebrate Heritage Day at the Onöhsagwë:de’ Cultural Center!
Dates
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12 Skating Days of Christmas 2023

Ice Skating at the Rec Center in Olean

Through the generosity of the community businesses and organizations listed below, the City of Olean Youth Bureau & Recreation Department is offering free admission for public ice skating the following dates and times. There is a $3.00 skate rental fee.

Special appearance by Santa on December 24th from 12-2pm. Free admission, just a $3 rental fee. Sponsored by the Olean Rotary Club.

See the full schedule of days, times and sponsors.

Dates
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College Daze at Holiday Valley

Skiiers at Holiday Valley

Spend winter break at Holiday Valley with this special lodge and lift package designed for college students. Cost is just $242.48 per person for quad occupancy at the slopeside Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more. First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket. College Season Passholders can deduct $100 from their package price. 

Dates
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Largest NY State Park

The Largest New York State Park is Allegany State Park which is the 3rd largest in the United States of America with 65,000 acres (97 square miles) and many miles of trails. Allegany State Park has over 35 miles of Cross Country skiing trails, 18 hiking trails and 5.6 miles of paved multi-use trails (horseback riding, snowmobiling and more) around Red House Lake area. 3 campground areas with over 375 cabins.

American Hawkeye

Baby bird at American Hawkeye
They are ready to share the world of falconry with you and your family, friends or event!

Trails

Trails in the Enchanted Mountains

The Lincoln Boutique Motel

Inside a room at The Lincoln Boutique Motel
The "Original" Telemark Motel has been reimagined and reopened under new ownership: The Lincoln Boutique Motel.

First Day Bike Ride at Allegany State Park 2024

Fat Bikes along trail in Allegany State Park

Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.

Dates
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The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!