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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Learn to Love Winter Lessons
Discover the joy of skiing and snowboarding with Holiday Valley's Learn to Love Winter event on January 3rd! For anyone ages 4+ who is brand new to snowsports, this beginner-friendly experience is the perfect way to start your winter lifestyle journey!
What’s Included:
Holiday Valley's 2024 Penguin Paddle
Night Skiing at Holiday Valley Resort
Have you ever gone skiing or snowboarding at night? Holiday Valley offers night skiing starting at 3:30PM with about 37 night trails, all accessed by 13 high-tech lifts.
Holiday Valley Resort's has various options for night passes like the following:
- Weekday Night Pass from 3:30PM-Close (can vary)
- Weekend Night Pass from 3:30PM-10PM
- Weekend / Holiday All Day Pass
- Saturday & Sunday All Day Pass
- Weekday All Day
- and more like season pass!
Swimming in Cattaraugus County
Holiday Valley's Penguin Paddle
Holiday Valley's 2025 Penguin Paddle
Randolph's Country Christmas 2023
Randolph’s Country Christmas is an annual event that takes place during the first full weekend of December. Starting off the day is Randolph Holiday Arts & Crafts Show.
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District on Saturday, December 2nd from 10am until 4pm. Browse the vendors along with a concession stand and bake sale.
College Daze at Holiday Valley
Spend winter break at Holiday Valley with this special lodge and lift package designed for college students. Cost is just $242.48 per person for quad occupancy at the slopeside Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more. First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket. College Season Passholders can deduct $100 from their package price.
Mid-Winter Fun at Allegany State Park
College Daze at Holiday Valley
Spend winter break at Holiday Valley with this special lodge and lift package designed for college students. Cost is just $239 per person (plus tax) for quad occupancy at The Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more.
First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket. College Season Passholders can deduct $100 from their package price.
Education in Nature
About the Enchanted Mountains
Griffis Sculpture Park 2025 Events
Allegany State Park Trails
Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.
UppenOvr at Holiday Valley 2025
Torchlight Parade at HoliMont
2025 Spring Along the Amish Trail
Gear up for a road trip and experience "Spring Along the Amish Trail" on May, 17th from 10am - 4pm. There are nearly 200 Amish Shops along the Amish Trail offering their wares and handiworks, offering a one of a kind shopping experience. In addition to several English Businesses.
Check Spring Along the Amish Trail for an updated list of participants.
Mother's Day Craft Show
Spring is here and so is the annual Mother's Day Craft Show! There will be over 20 different vendors to shop from and a Chinese auction available. Shop for jewelry, candles, beauty products, breads, dips, diamond paintings, wood pieces, painted slates and so much more.