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Barefoot In The Park

Outside Olean Theatre Workshop
Watch the presentation of "Barefoot In The Park" at Olean Theatre Workshop.
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Full Moon Fun Ride at Allegany State Park

Red House Lake at ASP

Participants are invited to join Allegany State Park educators for a fun ride of 5-7 miles around the Red House area bike path. All ages and bikes are welcome. Please no scooter bikes or training wheels. Helmets are required for all, bring a bike light, water and a sense of adventure as we ride under the first full moon of May. 

Meet at Camp Allegany.

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Bed Tax Grant Online Advertising

What does the Bed Tax Grant cover on Online Advertising?

Online Advertising types that are covered:

  • Clicks to Website
  • Ad Impressions
  • Facebook/Instagram Digital Ads
  • Facebook Website Conversions
  • Facebook Page Post Engagement/Boosts FKA Promoted Posts
  • Facebook Page Likes
  • Facebook / Instagram Video Views
  • Other online advertising

Get Organized 

These elements will help you plan your campaign.

  • What message(s) do you want to spread?
  • What is the most important thing you want to share?
  • Please be sure to gather images and/or videos that you'd like to use.
  • What action(s) do you want visitors to take?

Base Requirements

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Example:

Rock City Park is in the Enchanted Mountains of New York State.

See Referencing the Enchanted Mountains.

Logo on the page

Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.

The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.

Approval

Tourism must review of the landing page prior to the campaign's start date.

Placing Ads

You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.

Billing

We place the advertisement when it has been reviewed and approved.

Mentioned in "About"

About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.

Requirements

Just like other online advertising you have to have EM info on your landing page.

Snowshoe Hikes at ASP

Snowshoeing through a winter wonderland at Allegany State Park
See a winter sunset and more during a snowshoe hike on Wednesdays at Allegany State Park!
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Snowshoe Hikes at ASP

Snowshoeing through a winter wonderland at Allegany State Park
See a winter sunset and more during a snowshoe hike on Tuesdays in January and Wednesdays in February at Allegany State Park!
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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" ethos and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization

Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences

This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.

Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos

Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.

Pillars

Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.

Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.

Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways

Brand Truth

The undeniable, foundational reality of our region is that it makes the brand promise credible.

Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.

Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.

Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Zoar Valley - Valentine Flats

Fishing in Zoar Valley
Valentine Flats parking area offers a trail to an overlook or a steep trail down into the gorge of Zoar Valley Multiple Use Area

Largest NY State Park

The Largest New York State Park is Allegany State Park which is the 3rd largest in the United States of America with 65,000 acres (97 square miles) and many miles of trails. Allegany State Park has over 35 miles of Cross Country skiing trails, 18 hiking trails and 5.6 miles of paved multi-use trails (horseback riding, snowmobiling and more) around Red House Lake area. 3 campground areas with over 375 cabins.

First Day Bike Ride at Allegany State Park 2024

Fat Bikes along trail in Allegany State Park

Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.

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First Day Bike Ride at Allegany State Park 2025

Fat Bikes along trail in Allegany State Park

First Day Bike. Next Level Mountain Biking will be leading a ride in the Red House area. Meet at Camp Allegany at 11:00 am on January 1, 2025. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day. Questions: Contact Kristian Reiber at 716-785-2685. 

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New Gear's Eve Bike Ride Allegany State Park

Man enjoying a ride on a fat bike in winter at Allegany State Park

New Gear’s Eve Bike Ride begins at Camp Allegany on December 31 2024 at 6:00 p.m., with the ride starting at 6:30 p.m. Grab your bike and some friends to join Allegany staff and other fat bike enthusiasts for the last ride of the year. Bring lights, wear warm and reflective gear and a helmet. Participants may be split into different paced groups, if necessary. No one will be left behind. There will be a social to follow the ride in the Rec Hall at Camp Allegany. Bring your own snacks.

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Allegany River Skate Park Grand Opening

Skate Park at Allegany

Join Allegany on September 21st, from 1pm - 3pm!! They will be celebrating with a grand opening party with a ribbon cutting! There will be 50/50s from local sponsors, vendors, live music from Animals in a Cage, and food trucks! They are going to try to have a best trick jam with giveaways!

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Family Bike Ride at Allegany State Park 2023

Fat biker along Allegany State Park trails

Want to work off some of the turkey or treats; or just spend some time outdoors with other biking families? Join us as we take an evening ride along the Red House Bike Path. Meet at Camp Allegany at 6:15 pm with the ride starting at 6:30 pm. All children must be accompanied by an adult and wear a helmet.  You do not have to have a fat bike for this ride, but you will need a headlamp or a bike light. Please, no balance bikes, or bikes with training wheels.

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Activities You'll "Fall" in Love With in 2023

Road through Allegany State Park in the fall

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!

Activities You'll "Fall" in Love With

Road through Allegany State Park in the fall

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!

Little Valley Riders Club Trails

Trails:

All levels, from beginner to advanced trail riders.

Footing:

Varies from easy to moderate to rocky.

Markings:

There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.

Camping:

24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.

Parking:

Large area available for all types of parking.