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First NASCAR Points Champion from Northeast USA

Race at the Pennyroyal Race Track with the text "In those days it was "run what you brung!" Just try to keep all four wheels on the track!

The very first NASCAR points champion from the Northeast part of the USA, Bill Rexford, began his career at the Pennyroyal Race Track in Leon, NY.

Bill is NASCAR's youngest Cup Champion and the 1950 NASCAR points champion, which was the second year of the NASCAR Cup Series Championship.

While the Pennyroyal Race Track in Leon is back to being a field you can learn more about the history of the Pennyroyal Race Track on HistoricPath.com 

View a gallery of photos about the Pennyroyal Race Track

Learn more about Bill Rexford on Wikipedia

 

Night Lights at Griffis Sculpture Park

Night Lights at Griffis Sculpture Park
Experience Night Lights at Griffis Sculpture Park!
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Pride in the Park

War Vets Park

The Cattaraugus County Pride Coalition announces it's 6th Pride event at Pride in the Park! 

This is a fun event for all with music, entertainment, vendors, food, educational, LGBTQ+ owned businesses, artists and allies, and so much more. This is a family friendly event and everyone is welcome to attend. 

The event will be held at War Vets Park in Olean on Saturday, June 29th from 12pm until 4pm. 

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Ellicottville's Fall Festival

Fall Festival in Ellicottville
The streets of Ellicottville are blocked off and turned into a villagewide festival of delicious food and vendors.
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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Alpine Bistro

Cozy atmosphere in Alpine Bistro
A spot for great coffee, small bites, and a cozy space to sit back and unwind!

Night Lights at Griffis Sculpture Park

Night Lights at Griffis Sculpture Park
Experience Night Lights at Griffis Sculpture Park!
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Celebrate Native American Heritage Month

Traditional Indigenous dance performed in the Hotel Lobby at the Seneca Allegany Resorts & Casino

Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. Enjoy traditional Indigenous dances!

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Ellicottville Gazebo Series

Ellicottville Gazebo Music Series
Enjoy a live musical performance by some of the region's most talented artists in the village square in Ellicottville.
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Mirchi Bar-N'-Grill

Plate of food at Mirchi's Bar & Grill
Enjoy a medley of fresh herbs and spices in every bite of the Indian specialties at Mirchi's.

Galentine's Day Brunch

EBC - Little Valley

Stop by Ellicottville Brew Co. in Little Valley on Sunday, February 2nd, from 11 AM to 2 PM, for a morning filled with joy, mimosas, and creativity! Enjoy a mouth-watering brunch buffet, design your own floral arrangement with guidance from Swan St. Florist, and listen to live music by The Son Duo. Browse unique gifts and products from local vendors and enjoy specialty drinks at our cash bar. It's the perfect way to spend a delightful Sunday morning! 

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Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!!
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Ellicottville Gazebo Series

Summer music festival at Ellicottville Gazebo
Enjoy a live musical performance by some of the region's most talented artists in the village square in Ellicottville.
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Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Allegany State Park Trails

Hiking at Allegany State Park

Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.

Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.