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Meet Santa in the Enchanted Mountains!

Santa and Mrs. Claus at Great Valley Firehall
The holiday season is a magical time in the Enchanted Mountains of Western New York, where twinkling lights, fresh snow, and festive cheer set the perfect stage for a visit with Santa Claus.

Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!!
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Ashford

Some sculptures in the Rohr Hill Road section of Griffis Sculpture Park

The Town of Ashford, NY is the northern gateway on Route 219 to the beautiful Enchanted Mountains of Western New York State. Ashford is located in Western New York State in the north-middle of Cattaraugus County.

Scotty McCreery at Seneca Allegany Casino

Scotty McCreery, Photo Credit- Jeff Ray

After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.

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Great View Cabins

Inside a Great View Cabin
Located near Allegany State Park, Great View Cabins are your ticket to enjoy the beautiful New York woods.

The Lincoln Boutique Motel

Inside a room at The Lincoln Boutique Motel
The "Original" Telemark Motel has been reimagined and reopened under new ownership: The Lincoln Boutique Motel.

West Valley

The hamlet of West Valley, New York is in the Town of Ashford, NY.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers