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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Itineraries
Tri-County Trout Derby
Transportation
Various ways to get here and how to get around the Enchanted Mountains (Cattaraugus County, New York).
Major Roadways:
- Interstate 86 runs east/west through our region.
- U.S. Route 219 runs north/south through our region.
Rental Cars / Vehicles:
Enterprise Rent-A-Car in Olean, NY
Hertz Car Rental in Yorkshire, NY
Airports:
- Buffalo Niagara International Airport is the closest large airport to us.
- Olean Municipal Airport is located in Ischua, NY.
- Great Valley Airport is located in Great Valley, NY.
Bussing: (SP)
- Seneca Bus Service
- The City of Olean has bussing that covers the entire city.
- Holiday Valley Resort and the Village of Ellicottville has busing that also travels to the Seneca-Niagara Casino, located in Salamanca.
Uber / Lyft / Etc.??
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Tri-County Trout Derby
Welcome
We are naturally yours to enjoy on the "other side of New York State." We are the Enchanted Mountains of Western New York State.
Experience the thrill of discovery in Cattaraugus County—Western New York’s ultimate playground for adventure seekers and nature lovers! From the moment you arrive, you’ll be captivated by rolling hills, lush forests, and sparkling waterways that beckon you to explore!
Guidelines for the Cattaraugus County Group B Tourism Promotion Grant Program
New Spray Pad Water Park Added at Franklinville Campground 2021
Empire State Development (ESD) today announced the completion of an $800,000 expansion and enhancement project at Triple R Camping Resort in Franklinville, Cattaraugus County.
Hidden Gems: Exploring Off-the-Beaten-Path Destinations for National Tourism Week
Mother's Day Wine Train
Bacon, Bourbon, & Brotherhood at RocketCup Coffee!
Gather the guys for an evening filled with bold flavors, good vibes, and a crash course in all thing's bourbon and bacon with RocketCup Coffee, Cattaraugus, on February 8th, at 6pm. Perfect for both bourbon enthusiasts and beginners, this tasting class is a celebration of indulgence and camaraderie.
What to Expect: