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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Cabana Bar Music Series

Musician at the Cabana Bar at Holiday Valley Resort

The Cabana Bar is the place to hang out this summer, especially on Friday Nights for the Cabana Bar Music Series. With amazing views, vibes, and libations, this covered outdoor bar is a great place to hang out when you're in Ellicottville for the weekend. 

Cabana Bar 2025 Summer Music Lineup:

June 6th - Campfire Junkie - 5:30pm - 8:30pm

June 13th - Jay McDonnell Duo - 5:30pm - 8:30pm

June 20th - Henry's Summer Kitchen  - 5:30pm - 8:30pm

June 27th - Sweet Degenerates - 5:30pm - 8:30pm

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Galentine's Day Brunch

EBC - Little Valley

Stop by Ellicottville Brew Co. in Little Valley on Sunday, February 2nd, from 11 AM to 2 PM, for a morning filled with joy, mimosas, and creativity! Enjoy a mouth-watering brunch buffet, design your own floral arrangement with guidance from Swan St. Florist, and listen to live music by The Son Duo. Browse unique gifts and products from local vendors and enjoy specialty drinks at our cash bar. It's the perfect way to spend a delightful Sunday morning! 

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Myers Steak House & Inn

Myers Steakhouse
Myers is a truly unique and historical destination, located at 460 Wildwood Avenue, on Route 219 in Salamanca, New York.

Gowanda Harley-Davidson

Gowanda Harley Davidson

When you drive a car you look out through glass at a picture. When you ride a motorcycle you are in the picture. 

Sara Evans at Seneca Allegany Resorts & Casino

Outside view of Seneca Allegany Casino

Celebrate the season with a country superstar! Having five number 1 singles to her name, including “Suds In A Bucket” and “Born To Fly,” this Country Music Award winning artist has recently been invited to become a member of the Grand Ole Opry. Enjoy all the well-known hits along with Christmas favorites like “Run Rudolph Run” as Sara Evans brings the spirit of the holidays to the Seneca Allegany Event center for one magical night!

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Holiday Valley Beer and Wine Festival

Beer and Wine Festival at Holiday Valley

Get ready to raise your glass and indulge in the ultimate celebration of craft beverages at the Holiday Valley Beer and Wine Festival 2025! Join Holiday Valley on November 7th and 8th for a weekend brimming with exceptional brews, fine wines, and unforgettable fun. Nestled in the picturesque beauty of Ellicottville, NY, this festival is the perfect blend of amazing flavors, live entertainment, and scenic views.

Kick off the weekend with the "Crawl Outta Fall" event.

Photo credit: Holiday Valley Resort

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Sip & Carve Adult Pumpkin Carving Class with Eric Jones!

Pumpkins at Pumpkinville, NY

Come out to Pumpkinville on October 18th for an exclusive Pumpkin Carving class with the one and only, Eric Jones! 

Eric Jones is an Olean, NY native and celebrated sculptor and caricature artist! He has been featured on The Food Network's Halloween Wars, holds the 2023 Guinness World Record for carving the larges jack-o-lantern, and won Season 3 of The Food Network's Outrageous Pumpkins! 

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Snow Pine Village

Snow Pine Village
Conveniently located slopeside, these 1, 2 or 3 bedroom condos are a home away from home. 

5K De Mayo 2024

Sasquatch
Trailsquatch Trail Run 5k De Mayo, 2024
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Madigan's

Food from Madigan's
A bar that's the local favorite in Ellicottville, NY!

Tourism Assistance

We may assist visitors, organizations, businesses and others in various ways.

Plan an Adventure

Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.

Places in EM

Do you operate an organization or business in the Enchanted Mountains?

Submit a place for review

Event Organizers

Are you organizing an event in the Enchanted Mountains?

Submit an event for review

Grants

If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!

Tourism Promotion Grant Program (Group B Bed Tax Grant)

Questions

If you have questions about traveling, tourism or outdoor recreation then please contact us.

Summer Music Festival

Summer Music Fest at Holiday Valley
A three day music festival held at Holiday Valley and hosted by the Ellicottville Chamber of Commerce.
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