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Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

Scoby Dam and Route 219

View of Scoby Dam
Scoby Dam is most commonly known because of its trail and of course the dam but it is also has a lot of geological elements that have built the area.

Chautauqua-Allegheny Tourism Region

Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.

Allegany County - Western NY Wilds

Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

x

Brand Story

x

Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Bed Tax Grant Online Advertising

What does the Bed Tax Grant cover on Online Advertising?

Online Advertising types that are covered:

  • Clicks to Website
  • Ad Impressions
  • Facebook/Instagram Digital Ads
  • Facebook Website Conversions
  • Facebook Page Post Engagement/Boosts FKA Promoted Posts
  • Facebook Page Likes
  • Facebook / Instagram Video Views
  • Other online advertising

Get Organized 

These elements will help you plan your campaign.

  • What message(s) do you want to spread?
  • What is the most important thing you want to share?
  • Please be sure to gather images and/or videos that you'd like to use.
  • What action(s) do you want visitors to take?

Base Requirements

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Example:

Rock City Park is in the Enchanted Mountains of New York State.

See Referencing the Enchanted Mountains.

Logo on the page

Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.

The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.

Approval

Tourism must review of the landing page prior to the campaign's start date.

Placing Ads

You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.

Billing

We place the advertisement when it has been reviewed and approved.

Mentioned in "About"

About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.

Requirements

Just like other online advertising you have to have EM info on your landing page.

Pumpkinville

Pumpkins for sale at Pumpkinville
A pumpkin farm that opens seasonally with fun, food, and excitement!

Float the Allegheny

Friends floating the Allegheny River in Olean area
Float the Allegheny River in a non-timed regatta with music, food and more!
Dates

Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
Dates
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Carrollton

Kayaking in Carrollton

The Town of Carrollton, New York is on the south border of Cattaraugus County, the Enchanted Mountains of Western New York State and is known for being a beautiful gateway from Pennsylvania into New York State.

Olean

Olean streetscape

Olean is a town in Cattaraugus County, New York. The name is derived from the Latin word "oleum" due to the discovery of crude oil in nearby Ischua.

Allegany

Kayakers on the Allegheny River at the Allegany launch

The Town and Village of Allegany, NY are situated along the Allegheny River among the heart of the Enchanted Mountains of Western New York State.

New Albion

Enjoying the scenery of New Albion Lake in New Albion

New Albion is named after Albion in Orleans County, New York, the source of some early settlers.

The Town of New Albion is in the northwest quadrant of the county, northwest of the City of Salamanca.

East Otto

Rainbow Lake

East Otto is a town in the Enchanted Mountains of Cattaraugus County, New York.  The population was 1,105 at the 2000 census.

Hinsdale

Ducks enjoying the Olean Creek in Hinsdale

Hinsdale is a town at the eastern border of Cattaraugus County, New York. The town was named after another location: Hinsdale, New Hampshire.