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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

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Values

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Pillars

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Brand Truth

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Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains

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Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Chautauqua-Allegheny Tourism Region

Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.

Allegany County - Western NY Wilds

Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.

I Love New York Winters 2010

This list of activities to enjoy in the Winter was created in 2010.

Ahhh the holidays! Whether you are looking for relaxation or excitement with the holidays we'll have some activities below.

Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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Allegany

The Town and Village of Allegany, NY are situated along the Allegheny River among the heart of the Enchanted Mountains of Western New York State.

Indoor Play

Play Zone

This is a repurposed gym with a trampoline, springboard floor, bounce house and so much more! All the fun a kid could have in one place. 

Let the kids climb, jump, tumble, and slide, at the YMCA Family Play Zone. Aside from open play, they also offer themed programs, activity clubs, and birthday party packages.

Annual Turkey Trot

Turkey for The Turkey Trot in Olean

Feel good this Thanksgiving by starting your day with a non-timed 5K at St. Bonaventure University with other passionate runners and walkers! Continue that feel good feeling by knowing that the registration fee supports the local food pantry and the Every Kid Deserves the Y fund!

Registration is at 8:30am at Francis Hall. Race starts at 9:30am.

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Olean Public Library

Books inside the Olean Library

Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Allegany Carnival 2024

Giant Fun Slide at the Allegany Carnival in 2024

Thursday 6/27: the carnival is open from 6:00 PM until 11:00 PM. Water fights are planned for 6:30 PM in front of the fire station. Registration starts at 6:00. The "Sticktights" band will be playing around 7:00 PM.

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Rock City Park

Family walking through Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Crawl Outta Fall

Woman pouring a drink at Holiday Valley's Beer and Wine Festival

Start your Beer and Wine Festival experience a day early as you Crawl Outta Fall. Guests register in the lobby of the Tamarack Club and pick up a passport that features all the locations to visit for drink specials that evening. Registration takes place between 4 - 7PM and 2 Guys Drinking Beer will be playing music in the Tamarack Club lobby. Only $10 to participate.

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Halloween Party

Entrance to the Great Valley Firehall

The Great Valley Volunteer Fire Company is hosting a Halloween Party!

$10 per person

Doors open at 6:00pm and the band, Remedy, will play 7:00pm-11:00pm.

Full bar, cash only. 

21 and older event.

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