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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Pillars

Brand Truth

Adjectives

Natural
Enchanted
Mystical

Promise

Brand Story

Core Elements

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

Photography

Typography

Fonts for the Enchanted Mountains

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Socialize with Us

Where else may you want to socialize with the Enchanted Mountains

U.S. Air Force Snocross National

Snocross racing at Seneca Allegany Casino

Watch the snowmobiles race around the tracks at the Seneca Allegany Resort & Casino

Dates

Fri, Feb 16 2024 , 9am - 10pm

Sat, Feb 17 2024 , 9am - 10pm

Pat McGee Trail

You can hike, bike, ride a snowmobile or ride horse on the Pat McGee Trail. This mile multi-purpose 12.2 trail will grow to be a county-wide system but at this time it connects 7 municipalities together (from the Village of Cattaraugus to the City of Salamanca).

Chief Cornplanter's Peace Pipe-Tomahawk returns to the Seneca Nation in 2019

227 YEARS LATER, CHIEF CORNPLANTER’S PEACE PIPE-TOMAHAWK RETURNED TO SENECA NATION OF INDIANS.

Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506.

Dates

Wed, Jan 24 2024 , 8am - 8pm

Thu, Jan 25 2024 , 8am - 4pm

Portville's Arts, Crafts & Antique Show 2024

Jewelry from another Cattaraugus County Craft and Vendor show

Portville Central School’s Arts, Crafts, & Antiques Show returns as a one day, indoor event. It will be held at the Portville High School and will feature art, crafts, antiques and food on Saturday, November 2nd from 10:00am-5:00pm.

Proceeds collected directly benefit the students of Portville Central School in the form of achievement awards and student scholarships.

Dates

Sat, Nov 2 2024 , 10am - 5pm

Seneca Gaming and Entertainment, Cuba

Some of the biggest daily bingo payouts in Western New York!

Creekside Escape

Guest rental in Little Valley, NY.

Olean's Santa Claus Lane Parade 2023

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.

Dates

Fri, Nov 24 2023 , 6:30 - 8pm

Rock City Park

A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Perrysburg Historical Museum

Want to know the history on Perrysburg?

K & L Lanes

Bring the family and bowl a few games!

Jingle Bell Jubilee

Lincoln Park will be transformed into a holiday haven as the Jingle Bell Jubilee returns on December 13 from 4 p.m. to 8:30 p.m., bringing the magic of a European-style holiday market to the heart of Downtown Olean. This festive event promises fun for the whole family with local artisan vendors, food, drinks, music, and special activities that will make attendees feel like they've stepped into a Hallmark movie.

Dates

Fri, Dec 13 2024 , 4:30 - 8:30pm

Holiday Valley's Your Turn Women's Ski Clinic

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis. Women's ski demos are included.

Registration is limited.

Dates

Mon, Feb 24 2025 , 8am - 8pm

Tue, Feb 25 2025 , 8am - 4pm

Music in the Park

Music in the Park Returns July 25th, 2024 featuring Kokomo Time Band

They will be playing a collection of festive, feel good music including 50's - 70's Oldies, Cajun - Tex - Mex, and Fun Beach Party Music. Check out the band at https://www.facebook.com/funbandnumber1/

Dates

Thu, Jul 25 2024 , 6 - 8pm

Allegheny River Valley Trail at St. Bonaventure

Family and their dog enjoying an early fall day on Allegheny River Valley Trail

A beautiful trail that gives people a place to walk, jog or ride a bicycle.

Salamanca Rail Museum

The Salamanca Rail Museum is a fully restored passenger depot constructed in 1912 by the Buffalo, Rochester and Pittsburgh Railway.

Arrowhead Campground

One of the oldest campgrounds in New York State, as well as a Third Generation Family-owned Campground.

Olean Public Library

Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Allegany Public Library

Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Trivia Night at The Challenger Learning Center

The Challenger Learning Center announced the return of their popular space quiz event! Join in to test your space knowledge and also support a local organization. The event will feature a quiz with prizes for the winning team. You can participate in a team of 2-5 players.

Apart from the quiz, we will also have raffles with exciting prizes such as a Cutco Block, a $100 gift certificate from the Greater Olean Area Chamber of Commerce, a $50 AMC gift certificate, and more. You can still purchase raffle tickets even if you are not attending the event.

Dates

Fri, Mar 8 2024 , 6:30 - 8:30pm

Experience the Magic of NIGHT LIGHTS at Griffis Sculpture Park

Get ready to witness Griffis Sculpture Park in a whole new light this autumn as NIGHT LIGHTS returns for its 12th consecutive year, starting Friday, September 13, 2024.

Group B

"Group B" of the Tourism Promotion Grant Program (Bed Tax Program)

Overview

A portion of bed tax is intended to provide grants for advertising and promoting various new or expanded tourism events, unique festivals, attractions and experiences that will attract more visitors for extended stays, overnight visits and day getaways. This grant program seeks to establish the importance of programs and opportunities that promote or support the development of specific themes or significant attractions and events, all of which enhance the level of visitor experience in the area. Any eligible grantee will partner and coordinate with the Cattaraugus County Department of Economic Development, Planning & Tourism (EDPT).

Funds for Marketing Campaign

The funds supplied by this grant, the funding source, are from the County's share of taxes collected from overnight stays, bed taxes, within the County.

This funding is intended to supplement your marketing campaign's advertising budget and not meant to be your entire advertising budget; therefore a match or share of cost is expected.

Eligible Applicants

Chambers without full-time staff, business associations, non-profit organizations, events, festivals and other tourism associated activities.

The funds in this group will be administered by EDPT. Grantees will partner and coordinate with EDPT.

Application Period

Catt. County EDPT will announce the release of the applications in fall for the upcoming year. Applications are accepted after they are released from October to early December. Please double check application dates as they vary slightly each year.

Application Process

Complete an application for each marketing campaign project.

The marketing campaign should include which expenses would be covered by the Bed Tax Grant Program and which would be covered by your organization. The marketing campaign for Group B of the Tourism Promotion Grant Program could potentially contain a mix of following: