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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Brothers Osborne at Seneca Allegany Resort & Casino
![Allegany Casino Event Center](/sites/default/files/styles/large/public/events/2025/DSC_8885_0.JPG.jpg?itok=6kENzzaH)
Little Valley Riders Club Trails
Trails:
All levels, from beginner to advanced trail riders.
Footing:
Varies from easy to moderate to rocky.
Markings:
There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.
Camping:
24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.
Parking:
Large area available for all types of parking.
Randolph's Country Christmas 2023
![Randolph Country Christmas](/sites/default/files/styles/large/public/events/2023/101_3739.jpg?itok=KcI88KTI)
Randolph’s Country Christmas is an annual event that takes place during the first full weekend of December. Starting off the day is Randolph Holiday Arts & Crafts Show.
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District on Saturday, December 2nd from 10am until 4pm. Browse the vendors along with a concession stand and bake sale.
Eat & Drink
Socialize with Us
Randolph's Country Christmas
![Santa at the Christmas Parade in Randolph](/sites/default/files/styles/large/public/events/2024/Randolphs%20Country%20Christmas.jpg?itok=XGGLSYca)
Randolph’s Country Christmas is an annual event. Starting off the day is Randolph Holiday Arts & Crafts Show and the Christmas Magic Show!
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District. Browse the vendors along with a concession stand and bake sale.
Scotty McCreery at Seneca Allegany Casino
![Scotty McCreery, Photo Credit- Jeff Ray](/sites/default/files/styles/large/public/events/2024/_SM_Credit%20Jeff%20Ray.jpg?itok=U5uAHboR)
After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.