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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
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Brand Truth
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Promise
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Core Elements
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Logomark
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Tone of Voice
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Photography
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Color
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Social
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Video & Motion
Titles
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End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Quick Center’s ArtMobile celebrates 10 years of visiting local libraries in 2018
The Regina A. Quick Center for the Arts at St. Bonaventure University kicks off its 10-year anniversary this month participating in the National Summer Reading Program, making stops at public libraries across New York and Pennsylvania.
Holiday Valley's Your Turn Women's Ski Clinic 2024
Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506.
Olean's Santa Claus Lane Parade 2023
Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.
Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.
Scotty McCreery at Seneca Allegany Casino
After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.
Michael Kent at Ray Evans
Michael was named Entertainer of the Year in Campus Activities Magazine and Magician of the Year by The Association for the Promotion of Campus Activities (APCA). Cleveland.com has listed Michael as one of Ohio's top 30 "Famously Funny" comedians along with Drew Carey, Dave Chappelle and Bob Hope. He was featured on the season premiere of the hit television show "Penn & Teller: Fool Us!"
Victorian Christmas at The Olean Bartlett House 2023
Take a trip back in time with a Victorian Christmas at the Fannie Bartlett House in Olean, the Friday after Thanksgiving. Watch the Santa Claus Lane Parade before or after touring this beautifully restored mansion built in 1881 with 15 rooms, including a third-floor ballroom.
The historic house will be adorned with Christmas decorations during its annual open house on Friday from 6-9pm. There will be refreshments and raffle baskets, proceeds to benefit the Bartlett House.