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Zoar Valley

View at Zoar Valley

Zoar Valley is 2,297 acres of beautiful and dangerous canyon river valley for fishing, hiking, rafting, canoeing and kayaking.

Holiday Valley Resort

Skiers coming down the hill at Holiday Valley Resort
A resort in Western NY for mountain biking, skiing, snowboarding, hiking, golfing, zipline adventure park and more!

Eat & Drink

Some places to eat and drink in the Enchanted Mountains

Zoar Valley - Valentine Flats

Fishing in Zoar Valley
Valentine Flats parking area offers a trail to an overlook or a steep trail down into the gorge of Zoar Valley Multiple Use Area

Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

Pat McGee Trail

Pat McGee Trail - Christian Monroe

You can hike, bike, ride a snowmobile or ride horse on the Pat McGee Trail. This mile multi-purpose 12.2 trail will grow to be a county-wide system but at this time it connects 7 municipalities together (from the Village of Cattaraugus to the City of Salamanca).

Great Valley

Great Valley is a town in Cattaraugus County, New York.  The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Little Valley) of the Allegheny River.

Little Valley

Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.

Holiday Valley's Your Turn Women's Ski Clinic

Your Turn Women's Ski Clinic at Holiday Valley Resort

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis.  Women's ski demos are included.

Registration is limited.

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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Holiday Valley Beer and Wine Festival 2022

Woman pouring a drink at Holiday Valley's Beer and Wine Festival

Beer is Back! The 18th annual Beer and Wine Festival is scheduled for Saturday, November 12th. With many of the region's best craft brewers, wineries and cideries in attendance you can sample your favorites, plus try out several new and unique flavors. Add live entertainment, food trucks and 1500 of your closest friends, it's an event not to be missed.

The format was adjusted so no there are two sessions in order to allow guests to have more space in the lodge. The first session is 1pm - 4pm and the second is 5pm - 8pm.

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