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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

x

Values

x

Pillars

x

Brand Truth

x

Promise

x

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains

x

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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Zoar Valley

View at Zoar Valley

Zoar Valley is 2,297 acres of beautiful and dangerous canyon river valley for fishing, hiking, rafting, canoeing and kayaking.

Salamanca Area Historical Society honors Ray Evans 2013

Ray Evans

Perhaps a little known fact is that Ray Evans, co-lyricist of the Christmas Classic was a native of Salamanca, NY.  Salamanca knows it however, and honors him each year with the Silver Bells Festival.  Now there's one more way he is forever remembered in the town in which he was born and raised i

Salamanca Rail Museum

Outside the Salamanca Rail Museum
The Salamanca Rail Museum is a fully restored passenger depot constructed in 1912 by the Buffalo, Rochester and Pittsburgh Railway.

Zoar Valley - Valentine Flats

Fishing in Zoar Valley
Valentine Flats parking area offers a trail to an overlook or a steep trail down into the gorge of Zoar Valley Multiple Use Area

Holiday Valley's Your Turn Women's Ski Clinic

Your Turn Women's Ski Clinic at Holiday Valley Resort

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis.  Women's ski demos are included.

Registration is limited.

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Arrowhead Campground

Arrowhead Campground sign
One of the oldest campgrounds in New York State, as well as a Third Generation Family-owned Campground.

HoliMont

Group riding up the chairlift at HoliMont
North America's largest private ski area devoted to family skiing, mountain biking, and outdoor adventures.

Olean's Santa Claus Lane Parade 2023

Santa Claus Lane Parade in Olean

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.

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Rock City Park

Family walking through Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Allegany Public Library

Allegany Public Library
Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Olean Public Library

Books inside the Olean Library

Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Wheel Throwing at Tri-County Arts Council

Throwing class at Tri-County Arts Council
Learn a general understanding of basic beginner level throwing techniques such as: centering, pulling walls, trimming, and glazing.
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Allegany River Rest Area

Allegany Rest Area
The Allegany River Rest Area serves westbound traffic on Rt. 86, between exits 24 and 23 in the town of Allegany.

Group B

"Group B" of the Tourism Promotion Grant Program (Bed Tax Program)

Overview

A portion of bed tax is intended to provide grants for advertising and promoting various new or expanded tourism events, unique festivals, attractions and experiences that will attract more visitors for extended stays, overnight visits and day getaways. This grant program seeks to establish the importance of programs and opportunities that promote or support the development of specific themes or significant attractions and events, all of which enhance the level of visitor experience in the area. Any eligible grantee will partner and coordinate with the Cattaraugus County Department of Economic Development, Planning & Tourism (EDPT).

Funds for Marketing Campaign

The funds supplied by this grant, the funding source, are from the County's share of taxes collected from overnight stays, bed taxes, within the County.

This funding is intended to supplement your marketing campaign's advertising budget and not meant to be your entire advertising budget; therefore a match or share of cost is expected.

Eligible Applicants

Chambers without full-time staff, business associations, non-profit organizations, events, festivals and other tourism associated activities.

The funds in this group will be administered by EDPT. Grantees will partner and coordinate with EDPT.

Application Period

Catt. County EDPT will announce the release of the applications in fall for the upcoming year. Applications are accepted after they are released  from October to early December. Please double check application dates as they vary slightly each year. 

Application Process

Complete an application for each marketing campaign project.

The marketing campaign should include which expenses would be covered by the Bed Tax Grant Program and which would be covered by your organization. The marketing campaign for Group B of the Tourism Promotion Grant Program could potentially contain a mix of following:

  • Print materials
  • Online Advertising
  • Radio Advertising
  • Television & Video Advertising

Possible applicants should develop a written plan for how their funding will be used.

Application & Guidelines Document