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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Camp Emerald Acres

Camp Emerald Acres
A campground that's the perfect place to enjoy the outdoors with your family or friends.

Paper Flower Bouquet at Tri-County Arts Council

Outside of Tri-County Arts Council

This Valentine’s Day Tri-County Arts Council will be having a Paper Flower Bouquet class! It’s a perfect activity to do with your girls, and the flowers you make you’ll be able to keep forever. You will create a bouquet consisting of 5 different types of paper flowers and 2 types of leaves. There will be a total of 15 flowers and 7 leaves. Flowers are made by cutting, folding, and gluing different shapes and colors of flowers together. You will need to supply your own small, sharp pointed scissors for accurate cutting of shapes for this class. 

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Hunter Hill Farm

HHF, Bedroom
Hunter Hill Farm (HHF) is a charming, rustic farmhouse Bed & Breakfast, perfect for couples, business travelers, and those celebrating significant life events.

EVL Halloween Half Marathon

Ellicottville Halloween Half Marathon
The EVL Halloween Half will be a fun filled Halloween-themed running event.
Dates
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Birch Run Ponds Wildlife Management Area

Birch Run Ponds
Birch Run Ponds Wildlife Management Area is a 36.4-acre park in Allegany, New York, offering various outdoor activities and stunning natural scenery. Admission is free and is open year-round.

Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
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Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
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Terms of Use and Privacy Policy

Welcome to the Official Enchanted Mountains Web site. Cattaraugus County has created this privacy statement in order to demonstrate our firm commitment to privacy for our web site users. Other web sites operated by state and county agencies have different policies. We suggest that you read the privacy policies for each web site that you visit, and any external site that you visit through a link appearing at this site. The privacy statement may change at any time.

Indoor Play

Play Zone

This is a repurposed gym with a trampoline, springboard floor, bounce house and so much more! All the fun a kid could have in one place. 

Let the kids climb, jump, tumble, and slide, at the YMCA Family Play Zone. Aside from open play, they also offer themed programs, activity clubs, and birthday party packages.