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"Group B" of the Tourism Promotion Grant Program (Bed Tax Program) is for any organization (non-profit or business) to get more people to their event or destination.

Overview

A portion of bed tax is intended to provide grants for advertising and promoting various new or expanded tourism events, unique festivals, attractions and experiences that will attract more visitors for extended stays, overnight visits and day getaways. This grant program seeks to establish the importance of programs and opportunities that promote or support the development of specific themes or significant attractions and events, all of which enhance the level of visitor experience in the area. Any eligible grantee will partner and coordinate with the Cattaraugus County Department of Economic Development, Planning & Tourism (EDPT).

Funds for Marketing Campaign

The funds supplied by this grant, the funding source, are from the County's share of taxes collected from overnight stays, bed taxes, within the County.

This funding is intended to supplement your marketing campaign's advertising budget and not meant to be your entire advertising budget; therefore a match or share of cost is expected.

Eligible Applicants

Chambers without full-time staff, business associations, non-profit organizations, events, festivals and other tourism associated activities.

The funds in this group will be administered by EDPT. Grantees will partner and coordinate with EDPT.

Application Period

Catt. County EDPT will announce the release of the applications in fall for the upcoming year. Applications are accepted after they are released  from October to early December. Please double check application dates as they vary slightly each year. 

Application Process

Complete an application for each marketing campaign project.

The marketing campaign should include which expenses would be covered by the Bed Tax Grant Program and which would be covered by your organization. The marketing campaign for Group B of the Tourism Promotion Grant Program could potentially contain a mix of following:

• Print materials
• Online Advertising
• Radio Advertising
• Television & Video Advertising

Possible applicants should develop a written plan for how their funding will be used.

Application & Guidelines Document

tourism_grant_guidelines_2026.pdf

Questions

Contact us with your questions on our Tourism Promotion Grant Program questions form or call us at 1-800-331-0573.

Cattaraugus County's Tourism Promotion Grant Program, also known as the Bed Tax Grant Program, accepts funding applications, that support and encourage tourism promotion in Cattaraugus County, New York (the Enchanted Mountains).

Funding Source

The program's funding source is the County's share of taxes collected from overnight stays, bed taxes, within the County. This funding source is split into the following two groups:

Group A

Several Chambers of Commerce with full-time staff.

Group B

Business associations, non-profit organizations, events, festivals, chambers of commerce without full-time staff and other tourism-associated activities.

Program Contact

This grant is managed by Tourism in the Cattaraugus County Department of Economic Development, Planning & Tourism (Catt. County EDPT).

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" ethos and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization

Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences

This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.

Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos

Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.

Pillars

Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.

Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.

Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways

Brand Truth

The undeniable, foundational reality of our region is that it makes the brand promise credible.

Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.

Adjectives

• Natural
• Enchanted
• Mystical

Promise

To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

We may assist visitors, organizations, businesses and others in various ways.

Plan an Adventure

Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.

Places in EM

Do you operate an organization or business in the Enchanted Mountains?

Submit a place for review

Event Organizers

Are you organizing an event in the Enchanted Mountains?

Submit an event for review

Grants

If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!

Tourism Promotion Grant Program (Group B Bed Tax Grant)

Questions

If you have questions about traveling, tourism or outdoor recreation then please contact us.