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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

Values

Pillars

Brand Truth

Promise

Brand Story

Core Elements

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

Photography

Typography

Fonts for the Enchanted Mountains

Color Palette

Colors for the Enchanted Mountains

Social

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Winery of Ellicottville

Wine tasting in Ellicottville

Horseshoe Inn

A restaurant that's known for their great food and reasonable prices.

Salamanca Main Street Launch onto Allegheny River

Launch for kayaks and canoes.

Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011

In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.

Miner's Cabin and Ischua Valley Historical Society

Outside of Miner's Cabin in Franklinville

This three-story edifice of Queen Anne design was built by Tom Corsett and R. A. Crosby for Simeon Robbins in 1895 at a cost of $7,000.

UpCycle in Olean

Bike shop in Olean's and the only bicycle repair shop.

Wreath Making at Nannen Arboretum

Join Nannen Arboretum members to create a fresh evergreen wreath at the Ellicottville Town Center at 28 Parkside Drive, Ellicottville, N.Y. at 6:30 pm on Wednesday, November 29, 2023.

Dates

Wed, Nov 29 2023 , 6:30 - 8pm

Holiday Valley Tubing Company

Grab your friends and family and head over to the Holiday Valley Tubing Company.

S & S Archery

Full line pro shop with an emphasis on custom fitting the bow and equipment to the individual archer.

RocketCup Coffee - Olean Cafe

Outside of RocketCup Coffee Olean Location

RocketCup Coffee - Olean Cafe offers breakfast, lunch and a delicious coffee selection.

Basilica of St. Mary of the Angels Free Tour

Inside view of the Basilica of St. Mary's of the Angels

Basilica of St. Mary of the Angels Free Tours available on the 2nd, 3rd, 4th and 5th Fridays of the month. No reservations necessary. Come and discover the beauty of the southern tier's Basilica of St. Mary of the Angels in Olean, NY. The 33 Munich-style windows are some of the finest domestically-produced windows in the nation. Pope Frances designated the church as a Minor Basilica on February 14, 2017 for its exquisite art, architecture and history. Group tours are also available by calling 716 372 4841.

Dates

Fri, Nov 10 2023 , 1 - 2pm

Fri, Nov 17 2023 , 1 - 2pm

Fri, Nov 24 2023 , 1 - 2pm

Fri, Dec 8 2023 , 1 - 2pm

Fri, Dec 15 2023 , 1 - 2pm

Fri, Dec 22 2023 , 1 - 2pm

Fri, Dec 29 2023 , 1 - 2pm

StrOlean

Person enjoying a stroll through walkable Olean

The Greater Olean Area Chamber of Commerce and city leadership are inviting the community out for a night on the town. Working with the city and members of the business community, the Chamber is announcing “StrOlean,” the event aims to bring folks to the downtown shopping district for an evening of fun.

Dates

Sat, Aug 17 2024 , 12 - 5pm

Hide-A-Way Restaurant & Lounge

All of their food is homemade daily with rotating specials

3rd Base Bar & Grill

A sports bar known for its chicken wings, with over 20 different sauce choices.

Wreath Making at Nannen Arboretum

Join Nannen Arboretum members to create a fresh evergreen wreath at the Ellicottville Town Center at 28 Parkside Drive, Ellicottville, N.Y. at 6:30 pm on either Wednesday, December 4th, 2024 or Thursday, December 5th 2024.

Dates

Wed, Dec 4 2024 , 6:30 - 8pm

Thu, Dec 5 2024 , 6:30 - 8pm

Jesse's Home and Gifts

Quaint gift shop in the heart of Gowanda.

Shamrock Found Farm

Shamrock Found Farm & Stable was founded after the aspiration of a dream and the need to have a local horse farm where youth and adults can both enjoy the comforts and friendship of horses.

First NASCAR Points Champion from Northeast USA

Race at the Pennyroyal Race Track with the text "In those days it was "run what you brung!" Just try to keep all four wheels on the track!

The very first NASCAR points champion from the Northeast part of the USA, Bill Rexford, began his career at the Pennyroyal Race Track in Leon, NY.

Bill is NASCAR's youngest Cup Champion and the 1950 NASCAR points champion, which was the second year of the NASCAR Cup Series Championship.

While the Pennyroyal Race Track in Leon is back to being a field you can learn more about the history of the Pennyroyal Race Track on HistoricPath.com

View a gallery of photos about the Pennyroyal Race Track

Learn more about Bill Rexford on Wikipedia

Nannen Arboretum

A non-profit, volunteered based organization dedicated to providing home garden and natural resource education, test plots for research, and an opportunity for nature appreciation and leisure.

Old Blue Bigelow Bridge

Cattaraugus Creek Public Stream Access on Randall Drive and Route 240

New Seneca-Iroquois National Museum Opens 2018

Cultural Center on the Allegany Reservation preserves sacred artifacts, expands Native educational programs, features a 3-D printing lab and the first Longhouse built in two centuries.