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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" ethos and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization
Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences
This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.
Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos
Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.
Pillars
Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.
Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.
Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways
Brand Truth
The undeniable, foundational reality of our region is that it makes the brand promise credible.
Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.
Adjectives
- Natural
- Enchanted
- Mystical
Promise
To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.
Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Quick Center’s ArtMobile celebrates 10 years of visiting local libraries in 2018
The Regina A. Quick Center for the Arts at St. Bonaventure University kicks off its 10-year anniversary this month participating in the National Summer Reading Program, making stops at public libraries across New York and Pennsylvania.
Olean Community Theatre presents: Noel Coward's Blithe Spirit
Join the Olean Community Theatre as they present Noel Coward's Blithe Spirit.
Olean Community Theatre presents: Cabaret- Heroes vs. Villains
Join the Olean Community Theatre as they present Cabaret- Heroes vs. Villains. An interactive Cabaret Show Experience.
Tickets - $10
Tri-County Arts Council: Intro to Meditative Painting
7th Annual Arts & Craft Show
Olean Community Theatre presents: Agatha Christie's Murder on the Orient Express
Join the Olean Community Theatre as they present Agatha Christie's Murder on the Orient Express.
May 14th, 15th, & 16th - 7:00pm
May 17th - 2:00pm
Olean Community Theatre presents: The OCTaves Jazz Band
Join the Olean Community Theatre as they present The OCTaves Jazz Band - Christmas Celebration.
Tickets:
Adults - $10
Students / Senior Citizens - $5
Olean Community Theatre Presents Andrew Lloyd Weber's 'School of Rock', The Musical
Join the Olean Community Theatre as they present Andrew Lloyd Weber's 'School of Rock', the Musical. Follow Dewy Finn, an out of work Rock singer and guitarist as he pretends to be a substitute teacher at a prestigious prep school, preparing a band of fifth graders to win an upcoming battle of the bands contest! Sure to be a rocking good show! Directed by Kelly Vaccaro with a special arrangement by Concord Theatrics.
Showtimes $15/person
July 23rd, 24th, 25th & 26th - 7:30pm
July 26th & 27th - 2:00pm
Tri-County Arts Council: Intro to Stained Glass
Join instructor, Linda Simons from 5:00-8:00 pm, on June 19th and July 10th for a hands-on stained-glass class! Learn the copper foil method (Tiffany method) and create your own beautiful piece of art. Choose from various projects and select your own glass, learn to cut, grind, and assemble your pieces using copper foil and soldering techniques.
Details:
Olean Community Theatre presents: Hollywood Cabaret
Join the Olean Community Theatre as they present Hollywood Cabaret. A night of music from the movies!
Olean Community Theatre Presents: Freaky Friday - The Musical
Get ready for a musical adventure with Olean Community Theatre's production of "Freaky Friday"! This hilarious and heartwarming show, based on the beloved novel by Bridget Carpenter, tells the story of a mother-daughter duo who magically swap bodies and must navigate each other's lives.
Show Details:
- Dates: November 5, 6, 7, 8 at 7:30 pm, and November 8 and 9 at 2:00 pm
- Tickets: $15 per person, available online through the Olean Community Theatre website or at the door
Olean Community Theatre presents: The Lightning Thief
Join the Olean Community Theatre as they present The Lightning Thief, the Percy Jackson Musical.
Free Community Dance Class with the New York Theatre Ballet!
Experience the magic of ballet with the New York Theatre Ballet in a FREE masterclass open to the entire community!
Date: Saturday, November 16, 2024 Time: 10:00 AM Location: Richter Center Multi-Purpose Room, St. Bonaventure University Cost: FREE!
Olean Community Theatre presents: The OCTaves Jazz Band
Join the Olean Community Theatre as they present The OCTaves Jazz Band. Swing into Summer!
Tickets:
$10 - Adults
$5 Students / Seniors
Otto
Otto is a town in Cattaraugus County, New York. The name comes from Jacob S. Otto, an agent of the Holland Land Company.
Location
The Town of Otto lies on the northern border of the county.
Persia
Location
Persia is a town in the northwest part of Cattaraugus County, New York.
Chief Cornplanter's Peace Pipe-Tomahawk returns to the Seneca Nation in 2019
227 YEARS LATER, CHIEF CORNPLANTER’S PEACE PIPE-TOMAHAWK RETURNED TO SENECA NATION OF INDIANS.
Tri-County Arts Council: Ceramic Message Mug Class
Portville's Arts, Crafts & Antique Show 2026
Portville Central School’s Arts, Crafts, & Antiques Show returns as a one day, indoor event. It will be held at the Portville High School and will feature art, crafts, antiques and food on Saturday, November 7th from 10:00am-5:00pm.
Proceeds collected directly benefit the students at Portville Central School in the form of achievement awards and student scholarships.
Tri-County Arts Council: 2D Needle Felt Painting of Birds
Join Darlene Subulski for a 2D needle felting class on May 17th, 2025, from 1:00-4:00 pm! Create a beautiful bird-themed picture frame using wool roving and needle felting techniques. Details:
- Cost: $45 (Artisan Members & Above), $55 (Basic/Family Members & Non-Members)
- Age: 14+
- What to bring: A 5×7 picture frame
No experience needed! Learn this fun technique and take home your unique wool-felted art piece!
Tri-County Arts Council: Oil Pastels Class
Join instructor, Tara Walker, at the Tri-County Arts Council on Saturday, July 26th from 1:00pm - 3:00pm for an oil pastels class. In this class you will use a variety of different strokes and colors, learning how to blend and layer colors to create stunning still life paintings that you will surely be proud of!
Class Info:
Cost: $30 Artisan Members & Above, $40 Basic/Family Members & Non-Members
Age: 12+
Portville's Arts, Crafts & Antique Show 2025
Portville Central School’s Arts, Crafts, & Antiques Show returns as a one day, indoor event. It will be held at the Portville High School and will feature art, crafts, antiques and food on Saturday, November 8th from 10:00am-5:00pm.
Proceeds collected directly benefit the students at Portville Central School in the form of achievement awards and student scholarships.
Portville's Arts, Crafts & Antique Show 2024
Portville Central School’s Arts, Crafts, & Antiques Show returns as a one day, indoor event. It will be held at the Portville High School and will feature art, crafts, antiques and food on Saturday, November 2nd from 10:00am-5:00pm.
Proceeds collected directly benefit the students of Portville Central School in the form of achievement awards and student scholarships.
Tri-County Arts Council: Plant Terrarium
Join SerenHippity on March 15th, 2025 from 10:00am - 12:00pm at the Tri-County Arts Council to build your very own terrarium! Using a glass jar, laying rocks, soil, and plants you will make your very own little garden! The class will also go over care instructions to keep your new garden thriving!
There is no experience needed for this class.