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Holiday Valley Resort

Skiers coming down the hill at Holiday Valley Resort
A resort in Western NY for mountain biking, skiing, snowboarding, hiking, golfing, zipline adventure park and more!

Ischua

Ischua Country Club

Ischua (pronounced ISH-way) is a town in Cattaraugus County, New York. The Town of Ischua is on the eastern border of the county, north of Olean, New York.

Microtel Inn and Suites

Microtel Inn & Suites in Allegany
A quality hotel offering comfortable, discount hotel accommodations in New York's Southern Tier area.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Explore Pfeiffer Nature Center with a NYS DEC Forester

Guided Forest Hike at Pfeiffer Nature Center

Explore the forest of Pfeiffer Nature Center with a New York State Department of Environmental Conservation Forester on Thursday, June 12th from 10am until 12pm. 

A NYS DEC Forester will lead the way as you explore the woods, learning how to identify common trees, shrubs, and invasive plants found in Western New York. You'll hear how foresters balance tree harvesting with the needs of wildlife, recreation, and long-term forest health. This guided trail walk is perfect for curious minds of all ages! 

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Groups

Let us help you plan your groups visit to the Enchanted Mountains!

Dayton

Lake Flavia

The Town of Dayton is on the western border of the Enchanted Mountains of Cattaraugus County.  The Village of South Dayton is located within the town.

Holiday Valley's New Years Eve Celebration and Torchlight Parade 2023-2024

Fireworks

Ring in the New Year with the Holiday Valley Groomer parade and spectacular fireworks. Family friendly party in the main Lodge. Approximate times: Groomer Parade on Cindy's Run at 11:15, torchlight parade at 11:30 then the fireworks show at 11:45, ending at midnight. 

Dates
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Holiday Valley's New Years Eve Celebration and Torchlight Parade 2025-2026

Fireworks

Ring in the New Year with the Holiday Valley Groomer parade and spectacular fireworks. Family friendly party in the main Lodge. Approximate times: Groomer Parade on Cindy's Run at 11:15, torchlight parade at 11:30 then the fireworks show at 11:45, ending at midnight. 

Dates
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New Year's Eve Liquor Mile & 5K

Barrel at Ellicottville Distilery

Join Ellicottville Distillery as they celebrate the last day of 2023 with their annual "Liquor Mile" at on Sunday December 31st!

Distillery opens and registration for runners starts at 11am. Run starts at 12pm. It is $25 a runner to enter the 5k followed by the Liquor Mile which is $15. $35 fee if you are planning on doing both the 5K & Liquor Mile.

All proceeds will be donated to Oishei Children’s hospital.

After every quarter of a mile you get a miniature cocktail! 1 mile run + 4 drinks!

Dates
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Little Valley

Hikers on the Pat McGee Trail

Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.

Free Fishing Day in NY!

Steelhead from the Cattaraugus Creek

The NYS Dept of Environmental Conservation is hosting a FREE fishing day on February 17-18, June 29-30, September 28, and November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in your life to show them the value of patience, the anticipation of the bite and the exhilaration of the catch!

Dates

Nannen Arboretum

Walking around Nannen Arboretum
A non-profit, volunteered based organization dedicated to providing home garden and natural resource education, test plots for research, and an opportunity for nature appreciation and leisure.

Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.

New Gear's Eve Bike Ride

ASP - New Gears Bike Ride

Join Allegany State Park Staff and WNYMBA members for the last ride of the year! 

The bike ride will begin at Camp Allegany on December 31st, 2025, at 6:00pm, with the ride starting at 6:30pm. 

What to bring?

  • Lights
  • Wear warm and reflective gear
  • Helmet
  • Your own bike for the ride
  • Snacks/Water

Participants may be split into different paced groups, if necessary. No one will be left behind! 

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