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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Requesting Applications for 2024 Tourism Promotion Grants
If you are having an event in the Enchanted Mountains (Cattaraugus County) then you may want to apply for the 2024 Group B Bed Tax Grant Program.
The Cattaraugus County Department of Economic Development, Planning and Tourism (EDPT) is now accepting applications for the 2024 Cattaraugus County Group B Tourism Promotion Grant Program, due December 8th, 2023.
A portion of the bed tax is intended to provide grants for advertising and promoting various new or expanded tourism events, unique festivals, attractions and experiences that will attract more visitors for extended stays, overnight visits and day getaways. This grant program seeks to establish the importance of programs and opportunities that promote or support the development of specific themes or significant attractions and events, all of which enhance the level of visitor experience in the area.
Eligible applicants include the following:
- Chambers of Commerce without full-time staff,
- business associations,
- non-profit organizations,
- events,
- festivals
- and other tourism associated activities.
Any eligible grantee will partner and coordinate with Cattaraugus County Tourism Department.
For more information please visit the Tourism Promotion Grant Program at EnchantedMountains.com/Group-B
If you have any questions please contact Samantha Hayes at 716-938-2307 or by email at SLHayes@cattco.org.
Final Night of Christmas in Allegany

This is the fifth and final night of Christmas In Allegany at the Allegany Santa House. This is a free event to come visit Santa in his beautifully decorated Santa House with Elf Shack behind selling basket raffle tickets to help support this yearly tradition. Raffle tickets will be drawn after the event.
It's Christmas In Allegany Santa House season!
Visit with Santa and Mrs. Claus at their house in Allegany.
Halloween Party

The Great Valley Volunteer Fire Company is hosting a Halloween Party!
$10 per person
Doors open at 6:00pm and the band, Remedy, will play 7:00pm-11:00pm.
Full bar, cash only.
21 and older event.
St. Bonaventure presents: An Evening with Carson Waterman

Carson Waterman, a distinguished artist and revered cultural figure for the Haudenosaunee people of the Seneca Nation, will discuss his life and artwork in a special presentation at St. Bonaventure University on Wednesday, April 2nd at 5:00pm in the Rigas Theater of the Regina A. Quick Center for the Arts.
10th Annual - "Cruising Against Cancer" Car & Craft Show

Mark your calendars for Sunday, May 18th from noon to 4 pm for the 10th Annual Cruising Against Cancer Car and Craft Show located at the Cattaraugus County Fairgrounds! All proceeds will benefit the Roswell Park Alliance Foundation.
This event is rain or shine, in the event of inclement weather, they will move under the barns.
For more information, contact:
- Car Show: Ted Nichols (716-969-3690) or Denny Koch (716-640-0014)
- Craft Show: Sherry Charlesworth (716-244-2344)
Come out and support a great cause!
Autumn in Allegany

Come out to Allegany State Park on October 5th at 9:30am to experience "Autumn in Allegany"!
This FREE event will be held in the Red House Area of the park at the Administration Building and is perfect for all ages! Participants will learn basic watercolor techniques and create their own masterpieces under the guidance of naturalists. All materials are provided, so you just need to bring your creativity!
Schedule of Events:
Holiday Valley's Spring Pond Skimming 2024

Great Valley Band Jam

Trivia Night at Challenger Learning Center!

The Challenger Learning Center will be hosting Trivia Night on March 8th, 2025! Doors open at 6:00pm, Trivia starts at 6:30pm!
Come enjoy a night of "out of this world" trivia, Raffles, and a cash bar with 4 Mile Brewing!
This is event is 21+, for more information or to register today, visit https://challengertwintiers.org/upcoming-programs
Christmas in Allegany- Opening Night with Parade

Celebrate opening night of the Allegany Santa House with Santa's arrival by the Allegany Fire Department. This is a free event to come see Santa, and enjoy a beautiful decorated Santa House with Elf Shack containing basket raffles to help support this community event.
It's Christmas In Allegany Santa House season!
Visit with Santa and Mrs. Claus at their house in Allegany.
Additional Dates:
- December 5th
- December 7th
- December 12th
- December 14th
Christmas Tree Pottery Class with TShed Pottery

Join the fun at Hunter Hill Farm on November 9th from 10 AM to 2 PM for a festive Christmas Tree Pottery Class with Tara from TShed Pottery!
TShed Pottery, run by Tara, is renowned for its unique and handcrafted pottery pieces. Celebrated for her creativity and quality, Tara’s classes are both educational and enjoyable. She will guide you through the creative process of designing and crafting two unique Christmas trees—one small and one large.
Event Schedule:
2nd Annual Adult Prom (To Benefit Foster Care)

Join Foster Cattaraugus for an enchanting evening at the 2nd Annual Adult Prom hosted at Woodside Tavern on the Range on Saturday, August 9th at 6:00pm, benefiting foster care in Cattaraugus County. Don a mask and formal attire for a night of mystery and magic.
Cocktail Hour - 6-7pm, with the event to follow 7-11pm
Dinner - 8pm, provided by Toad's Butcher Shop
Photos - 6-7:45pm, available via donation from April Bojanowski Photography
The Great Wide Open - A Tribute to Tom Petty

First Day Hike at ASP!

Date & Time: Wednesday, January 1, 2025, from 10:00 AM - 12:00 PM
Location: Allegany State Park - Red House Area (Allegany)
Event Details:
Little Valley Community Day

Kick off the summer on June 21st, 2025 when all of Main Street in Little Valley will be closed for the inaugural Little Valley Community Day! Over 30 vendors will fill the street along with food trucks, family activities, children's games, live music, bounce houses and more! The event will run from 1pm until 9pm. This is a rain or shine event.
I Love My Park Day at Allegany State Park
