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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Allegany State Park; National Public Lands Day

Public Lands Day, ASP

Celebrate National Public Lands Day with Allegany State Park!

Join Allegany State Park on Saturday, September 27th from 9:00am-2:30pm at the Red House side of the park for a celebration of 20 years of National Public Lands Day! This nationwide event brings people together to give back to public lands through volunteer service projects. 

Event Details: 

- Check-in/Registration: 9:00-9:30am at the Beehunter picnic shelter 

- Service Projects: 9:30am-12:30pm 

Dates
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Referencing the Enchanted Mountains

Mention and link to the Enchanted Mountains

We love it when you mention the Enchanted Mountains!

Website Recommendations

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Examples:

Rock City Park Example

Little Rock City

A view of an area at Little Rock City State Forest.
A local landmark of geologic interest which is located in Rock City State Forest and is accessible in the spring, summer, and fall by vehicle, and during the winter by snowmobile.

Autumn is Wonder-fall 2010

Autumn is Wonder-fall

Well, it is already Autumn in 2010 and we love the falling leaves. We've created the following routes to take you through different areas of Cattaraugus County.

This post is long-winded as it gives you some options for your trip into Cattaraugus County.

2024 Ellicottville Wellness Fair

Nannen Arboretum

Kicking off at 11am with a vendor show, a segmented group workout with Warrior Fitness trainers, Food Trucks, DJ, dunk tank, a kids carnival and lawn game tournaments!

Kick off the warmer weather with a community wellness event created with everyone in mind!

Dates
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Trivia Night at The Challenger Learning Center

Challenger learning center logo

The Challenger Learning Center announced the return of their popular space quiz event! Join in to test your space knowledge and also support a local organization. The event will feature a quiz with prizes for the winning team. You can participate in a team of 2-5 players.

Apart from the quiz, we will also have raffles with exciting prizes such as a Cutco Block, a $100 gift certificate from the Greater Olean Area Chamber of Commerce, a $50 AMC gift certificate, and more. You can still purchase raffle tickets even if you are not attending the event.

Dates
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Persia

Fly Fishing in the Cattaraugus Creek

Location

Persia is a town in the northwest part of  Cattaraugus County, New York.  

Mansfield

The Town of Mansfield is centrally located in Cattaraugus County, north of Salamanca. The name was thought to be that of a noble family in England.

Scoby Dam and Route 219

View of Scoby Dam
Scoby Dam is most commonly known because of its trail and of course the dam but it is also has a lot of geological elements that have built the area.

Float the Allegheny

Friends floating the Allegheny River in Olean area
Float the Allegheny River in a non-timed regatta with music, food and more!
Dates

Jingle Bell Jubilee 2023

Horse and carriage ride at the Jingle Bell Jubilee

The Jingle Bell Jubilee is a holiday event featuring many activities and events: the holiday market, carolers, dance groups, wreath creation class, Shop Raffle Drawing, Sips of the Season, make and take craft, horse and wagon rides; an inflated snow globe for picture opps, cocoa and cookie crawl, decorate the tree contest, cookie decorating, and even a Rudolph run! Hours for the event are 4:30-8pm.

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Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!
Dates
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Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!!
Dates
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