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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
x
Photography
x
Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains
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Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Holiday Valley Mudslide 2022
Welcome
We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.
Location
Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.