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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

x

Values

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Pillars

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Brand Truth

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Promise

x

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains

x

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Contact

How to contact the Enchanted Mountains (Cattaraugus County Tourism)

Mud, Sweat n' Gears

Inside Mud Sweat and Gears
Full service, well stocked ski and snowboard shop featuring top notch equipment, apparel and accessories. 

Cookie Decorating at EBC in Little Valley

Outside view of EBC in Little Valley

Get in the holiday spirit and unleash your creativity as you decorate delicious cookies with a variety of colorful frostings, sprinkles, and edible decorations. Whether you're a beginner or a seasoned baker, this hands-on workshop is perfect for all ages and skill levels.

During the workshop, you'll learn tips and tricks from Cupcaked Bakery, who will guide you through different techniques to create beautiful and unique designs. It's a great opportunity to spend quality time with loved ones, make new friends, and take home some scrumptious treats to share.

Dates
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Little Rock City

A view of an area at Little Rock City State Forest.
A local landmark of geologic interest which is located in Rock City State Forest and is accessible in the spring, summer, and fall by vehicle, and during the winter by snowmobile.

Cindy's Craft Co-Op

Outside of Cindy's Craft Co-op in Olean
Shop local, support artisans, and discover the beauty of handmade at Cindy’s Craft Co-Op!

Good Times of Olean

Good Times of Olean entrance
Home to a 16 lane bowling center, putt putt golf, volleyball courts, and batting cages!

Great View Cabins

Inside a Great View Cabin
Located near Allegany State Park, Great View Cabins are your ticket to enjoy the beautiful New York woods.

Aim High Cabins

Aim High Cabins
Deluxe modern cabins in a peaceful setting, located on 120 private acres in Leon.

The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!

HoliMont

Group riding up the chairlift at HoliMont
North America's largest private ski area devoted to family skiing, mountain biking, and outdoor adventures.

Camp Emerald Acres

Camp Emerald Acres
A campground that's the perfect place to enjoy the outdoors with your family or friends.

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.