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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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West Rose Restaurant

Food to the plates at West Rose Restaurant in Ellicottville
A restaurant with a seasonally-inspired menu of Contemporary-American cuisine, cocktails and a noodle bar!

Activities

Activities in the Enchanted Mountains year-round.

Peaches & Cream

Flowers at Peaches and Cream
A friendly atmosphere where customers will find fresh produce, Amish goods and ice cream.

Sahr's Restaurant

Outside the Sahr's Restaurant

Homecooked and highly-praised breakfasts, lunches, Friday fish fries, and homemade pies. Friendly hometown atmosphere.  A great place to stop for hunters and fishermen.

Katy's Fly-in Restaurant

Blueberry French Toast at Katy's Fly In
A restaurant directly across from Great Valley Airport so local pilots have plenty of room to land and park for breakfast, lunch or dinner.

Tan Childs Farm

Blueberries

Blueberries don't just taste amazing, they're also good for you!

This farm prides itself on the fact that they use little or no pesticides on their berries.

Dina's Restaurant

Outside view of Dina's in Ellicottville
Experience the comforting atmosphere and the unique menu offered at Dina's Restaurant.

Bacon, Bourbon, & Brotherhood at RocketCup Coffee!

Rocket Cup Coffee- Cattaraugus

Gather the guys for an evening filled with bold flavors, good vibes, and a crash course in all thing's bourbon and bacon with RocketCup Coffee, Cattaraugus, on February 8th, at 6pm. Perfect for both bourbon enthusiasts and beginners, this tasting class is a celebration of indulgence and camaraderie.

What to Expect:

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Red's & Trudy's

Burger from Red's & Trudy's
Famous for their loose-meat burgers, house-made rolls, and milkshakes