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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Prancing Down Portville 2023

Join Portville for a fun and exciting Christmas Celebration!
There will be a Christmas Parade and Park Lighting Celebration. The parade will start at the Portville School and make its way down to Pioneer Park where Santa will light the park.
Food trucks, live music, and visits with Santa will be available!
Contact
Chautauqua-Allegheny Tourism Region
Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.
Allegany County - Western NY Wilds
Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.
Sky High Adventure Park opening this Spring at Holiday Valley 2011

The first aerial adventure park in Western New York will be an adventure park, named Sky High, opening the Spring of 2011 at Holiday Valley.
Paddling Events for Spring and Early Summer 2024

New Spray Pad Water Park Added at Franklinville Campground 2021

Empire State Development (ESD) today announced the completion of an $800,000 expansion and enhancement project at Triple R Camping Resort in Franklinville, Cattaraugus County.
Beach Party at Allegany State Park!

Join in for an unforgettable evening at Red House Beach on Friday, August 15th from 5pm - 9pm!
Event Highlights:
- Live music from 7pm-9pm to get you grooving
- Kid's activities and games to keep the little ones entertained
- A sandcastle contest - get creative and show off your skills!
Come out and enjoy a fantastic evening with friends and family!
George Thorogood and the Destroyers at Casino

Holiday Valley's Telestock Day 2024

StrOlean

The Greater Olean Area Chamber of Commerce and city leadership are inviting the community out for a night on the town. Working with the city and members of the business community, the Chamber is announcing “StrOlean,” the event aims to bring folks to the downtown shopping district for an evening of fun.
Salamanca
Salamanca is a town and a city in Cattaraugus County, New York. The City of Salamanca is the only city in the USA that is located entirely on a Native American Territory. The name is from a major investor in a local railroad.