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Welcome

We are naturally yours to enjoy on the "other side of New York State." We are the Enchanted Mountains of Western New York State. 

Experience the thrill of discovery in Cattaraugus County—Western New York’s ultimate playground for adventure seekers and nature lovers! From the moment you arrive, you’ll be captivated by rolling hills, lush forests, and sparkling waterways that beckon you to explore!

 

Holiday Valley's Pond Skimming

Pond Skimming at Holiday Valley Resort
Watch as skiers try to skim their way across an ice water filled pond or just enjoy being a spectator at Holiday Valley's Pond Skimming event.
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Holiday Valley Beer and Wine Festival

Woman pouring a drink at Holiday Valley's Beer and Wine Festival

Get ready to raise your glass and indulge in the ultimate celebration of craft beverages at the Holiday Valley Beer and Wine Festival 2024! Join them on November 8th and 9th for a weekend brimming with exceptional brews, fine wines, and unforgettable fun. Nestled in the picturesque beauty of Ellicottville, NY, this festival is the perfect blend of amazing flavors, live entertainment, and scenic views.

Kick off the weekend with the "Crawl Outta Fall" event.

Photo credit: Holiday Valley Resort

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Holiday Valley's Pond Skimming 2025

Pond Skimming at Holiday Valley Resort
Watch as skiers try to skim their way across an ice water filled pond or just enjoy being a spectator at Holiday Valley's Pond Skimming event.
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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Holiday Valley Beer and Wine Festival 2022

Woman pouring a drink at Holiday Valley's Beer and Wine Festival

Beer is Back! The 18th annual Beer and Wine Festival is scheduled for Saturday, November 12th. With many of the region's best craft brewers, wineries and cideries in attendance you can sample your favorites, plus try out several new and unique flavors. Add live entertainment, food trucks and 1500 of your closest friends, it's an event not to be missed.

The format was adjusted so no there are two sessions in order to allow guests to have more space in the lodge. The first session is 1pm - 4pm and the second is 5pm - 8pm.

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End-of-Summer Adventures in the Enchanted Mountains

Kayaker on Quaker Lake

As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors.​ Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.

I Love New York Winters 2010

This list of activities to enjoy in the Winter was created in 2010.

Ahhh the holidays! Whether you are looking for relaxation or excitement with the holidays we'll have some activities below.

Inn at Holiday Valley

The Inn at Holiday Valley
An Inn conveniently located at the base of the slopes and just steps from Holiday Valley's Black Diamond golf course.

Holiday Valley's Spring Pond Skimming 2024

Pond Skimming at Holiday Valley Resort
Watch as skiers try to skim their way across an ice water filled pond or just enjoy being a spectator at Holiday Valley's Pond Skimming event.
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College Daze at Holiday Valley

Skiiers at Holiday Valley

Spend winter break at Holiday Valley with this special lodge and lift package designed for college students. Cost is just $242.48 per person for quad occupancy at the slopeside Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more. First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket. College Season Passholders can deduct $100 from their package price. 

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College Daze at Holiday Valley

Skiiers at Holiday Valley

Spend winter break at Holiday Valley with this special lodge and lift  package designed for college students. Cost is just $239 per person (plus tax) for quad occupancy at The Inn at Holiday Valley, 3 days and 2 nights lift tickets (start anytime Sunday through 4:30 on Tuesday), an arrival gift, hosted parties, tastings and more.

First time skiers or snowboarders get a FREE 1.5 hour lesson, rental equipment and a beginners area lift ticket.  College Season Passholders can deduct $100 from their package price.

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Holiday Valley's Your Turn Women's Ski Clinic

Your Turn Women's Ski Clinic at Holiday Valley Resort

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis.  Women's ski demos are included.

Registration is limited.

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Holiday Valley's Penguin Paddle

Penguin Paddle at Holiday Valley Resort
Participate in or watch as Penguin Paddlers of all ages slip and slide down the slopes on their bellies.
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